Intro to Marketing
Define "Marketing"
Set of activities, strategies, and techniques that companies and organizations use to identify, create, communicate, and deliver value to consumers, in order to satisfy their needs and desires, while achieving their commercial objectives.
In this type of Marketing...we Use offline media (print, TV, radio, billboards).
Great for mass reach.
Traditional Marketing
Define post - Advertising...
Refers to a stage or evolution of traditional advertising, where it is no longer enough to interrupt consumers with ads to grab their attention.
Avoiding traditional methods...
Explain the role of The Advertiser....
Is the person, company, organization,or institution that finances the advertising campaign. Defines the communication and marketing objectives (selling, positioning, informing).
This is the overall strategic direction of a company with multiple business units or product lines.
Organizational Strategy (The Big picture)
Mention de 4P´s of Marketing
Product
Price
Promotion
Place
In this type of Marketing...We use Low-cost, unconventional, and high-impact "stunts" in public spaces.
Example: pcman in the street... a picture of an ice cream in the road...
Guerrilla MKT
Advertising is a central marketing tool, but also a cultural and social phenomenon that shapes collective imaginations, lifestyles, and consumer values....
TRUE OR FALSE???
TRUE!!!!!!!
In advertising, there are no regulatory bodies. Anyone can publish commercials without following any requirements.
TRUE or FALSE
FALSE!!
Regulatory Bodies ensure the ads follow laws and ethical standards.
Define a Business Unit Strategy
Specific division, product line, or market segment.
Mention the 4 key activities in Marketing
1. Market Research
2. Segmentation
3. Positioning
4. 4p´s
In this type of Marketing...Companies are targeting other companies. They are focusing on long-term partnerships.
B2B (Business to Business)
The strategy of IKEA called "Sleepover in Store" in which they invite fans to spend the night in one of their stores, turning it into a sleepover experience...is an example of Traditional Marketing
TRUE or FALSE??
FALSE!
It is a post- Ad strategy
Critics and Society evaluate the campaign's impact and influence public perception.
TRUE or FALSE??
TRUE!!
Functional Objectives: These are more detailed and action-oriented than business-level strategies and help translate high-level goals into practical, measurable tasks.
TRUE or FALSE??
TRUE
Main difference between Marketing & Advertising?
The main difference between these two business practices is that advertising is a part of marketing. A successful marketing strategy typically dedicates resources to advertising at multiple levels, placing corporate marketing communications in various types of media.
Define outbound marketing
Outbound marketing focuses on reaching potential customers through direct methods like ads, cold calls, and mail (normally we interrupt the customer to announce)
Mention some of the main characteristics of advertising
•Persuasive intention
•Identified issuer (who’s paying it?)
•Use of media
•Use of Creative language
•Audience segmentation
If your target audience is between 15 and 25 years old, which communication channel would be most effective for delivering promotional and advertising messages?
Social Media: TIK TOK, Insta...
Unilever, Coca Cola, Mars and Apple, are clear examples of Business Unit strategies.
TRUE or FALSE??
FALSE!
All are examples of Organizational Strategies.
Explain the concept of "positioning"
The strategic process of establishing a unique and favorable PERCEPTION of a brand or product in the MINDS of target customers relative to competing options.
In this type of Marketing...We Attract customers by providing value (blogs, webinars) so they find you.
You "give something" in exchange of your promotion.
Inbound Marketing (atracción)
Jean Baudrillard meant that people do not just buy things for what they do. People buy things for what those things mean to others.
TRUE or FALSE???
TRUEEE!!
"Increase organic website traffic by publishing two weekly blog posts and optimizing existing SEO content"
This is an example of SMART objective.
TRUE or FALSE??
FALSE!!
"Increase organic website traffic by 25% over the next 6 months by publishing two weekly blog posts and optimizing existing SEO content.
Snacking, Pet care & Food & Nutrition, are the main business Units of Mars Corporaion.
TRUE or FALSE??
TRUE!!!