Marketing & Branding
Product, Price, Promotion, Place are all parts of
What is the marketing mix?
The process of attracting and retaining customers through the creation and sharing of valuable content
What is Content Marketing?
What is the term used to describe the practice of using social media influencers to promote a product
What is Influencer marketing?
In this phase of the customer journey, the customer becomes aware of pain, problem, need or desire
What is awareness? / TOFU
A LOT of team members have a celebrity crush on this Indian Actress
Who is Nazriya Nazim?
The question, “What’s in it for me?” would be answered in marketing involving what
What are Benefits?
This is the single piece of data that you should collect from every online and offline opportunity including events, social media, website, and apps
What is an email address?
Repins, retweets, shares, and likes are examples of which type of metric
What is engagement?
The four (4) parts of the Marketing Funnel
What is Awareness, Consideration, Conversion, Loyalty?
"Too beautiful to die, too wild to live" is the favorite quote of which team member
Who is Santhosh?
You're weekly grocery shopping, you notice that 'India Gate' brand rice is more expensive than the store brand. After tasting both, you find no difference in the two, what could be used to explain the higher price paid for some products
What is Brand loyalty?
A form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience
What is email marketing?
The recommended percentage of content on Instagram that should be non-promotional
What is 80%
The process of educating and building trust with your prospects in order to guide them through the buyer’s journey
What is Lead Nurturing?
This teammate's favorite movie is Vaathi
Who is Visso?
This refers to the way a website automatically adjusts to the screen size you're viewing it from
What is responsive design?
PESO stands for Paid media, Earned media, Social media, and …
What is "Owned" media?
This Professional Networking platform also includes where companies can connect with the best possible candidates
What is LinkedIn?
A particular group of consumers at which a product or service is aimed and those who are most likely to by from you
What is Target Market? / Audience
What is the name of Saravanan's beloved office bird
Who is Rohit?
This key document governs the communication, design, and general look-and-feel of a company's branding
What are Brand Guidelines?
Unpaid listings that appear on search engine results pages typically displayed below paid ads
What are organic search results?
A statement or phrase that encourages audience response such as, 'Click here', 'Download', 'Add to Cart'
What is a Call-To-Action / CTA?
I am OBSESSED with Huda Beauty's product line, WISHFUL. I am convinced when I don't use it, my' thinking wrinkle' shows prominently, and several of my friends have also purchased these products based on my recommendation. Which phase of HUDA Beauty's customer journey am I in
What is evangelist/loyalty?
Tomato rice is this person's favorite food
Who is Suresh?