Intro to Marketing
Consumer Markets
Orientation
Tools studied
Stakeholders
100
The process of identifying customer needs and wants in exchange for something of value
What is marketing?
100
Markets for goods and services bought by the final user
What is are consumer markets?
100
Focusing on developing the product
What is product orientation
100
Used to evaluate the Business
What is a SWOT Analysis?
100
Someone who has an interest in a business
What is a stakeholder?
200
Level of all sales of all producers in a market
What is market size?
200
Tangible good
What is a consumer good?
200
Focusing on consumer needs
What is market orientation?
200
Evaluate the External Environment
What is A PEST Analysis
200
Owns part of a private or public limited company
What is a shareholder?
300
Technology, Food, Cars...
What is a market?
300
Intangible such as banking, hotels...
What is a consumer service?
300
Somewhere in the middle
What is asset-led orientation
300
Five features that a Mission Statement should be
What is SMART?
300
People outside of the business
What are external stakeholders?
400
The percentage change in size of a market
What is market growth?
400
An important commodity in consumer services
What are people?
400
Necessary to know what consumers want
What is market research?
400
Used to evaluate growth opportunities
What is the Ansoff Matrix?
400
Those who work in the business
What are internal stakeholders?
500
The percentage of sales in the total market sold by one business
What is market share?
500
Evaluating how good a service is
What is service quality?
500
An example of successful asset-led orientation
What is the iPod?
500
Identify where a business is in terms of market share and market growth
What is the Boston Matrix?
500
When two sets of stakeholders disagree
What is stakeholder conflict?
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