Marketing 101
Name The 4P's of Marketing
What is Product, Price, Place, Promotion?
The Marketing Professional Who Manages a company's Instagram, Tiktok, and Other Social Platforms?
What is Social Media Manager?
What does AMA Stand For?
What is the American Marketing Association?
The Marketing team collaborated with multiple brands to make pink products in order to promote this movie
What is Barbie?
The name of the Grinch's Dog?
Who is Max?
What Does B2B Stand For?
What is Business to Business?
This Person is responsible for creating the visual elements of advertisements, including logos, flyers, and promotional graphics
Who is Graphic Designer
The original colors of AMA?
What is Navy Blue?
This clothing brand brought Y2K fashion back into the spotlight with a viral dance campaign featuring KATSEYE that generated hundreds of millions of views
What is Gap?
The Celebrity Who Went from Criticizing Trump's Immigration Policies to Publicly Praising Him Years Later
Who is Nicki Minaj?
Define Target Audience
What is The group of people a brand is trying to attract and sell to.
This marketing professional organizes product launches, promotional experiences, and brand activations
Who is Event Marketing Manager?
In What Year Was AMA Founded?
What is 1937?
This artist has turned an annual seasonal tradition into a powerful personal branding strategy, using nostalgia, anticipation, and viral marketing to dominate pop culture during the final months of every year.
(Hint: Jingle Bells)
Who is Mariyah Carey?
Finish The Meme:
You ain't my frienddddd...
What is You is my enemyyy?
Branding vs. Marketing
Branding: Who you are
Marketing: How you get people to notice you
This marketing professional studies consumer behaviors, surveys, and market trends to help companies make decisions
Who is Market research Analyst?
The Annual AMA Event Where Collegiate Chapters compete, network, and attend Professional Development Sessions
What is the ICC or International Collegiate Conference?
In 2017, this beauty brand faced backlash after an advertisement showed a Black woman removing her shirt, revealing a white woman in the next scene.
What is Dove?
The social media platform that has the most active users worldwide
What is Facebook
the marketing term for when a brand creates a unique image or identity in consumers' minds to distinguish itself from competitors
What is Brand positioning?
This individual ensures a brand maintains a consistent identity, positioning, and message across its campaigns
What is Brand Strategist?
The three primary objectives of the American Marketing Association's mission
What is to serve as a leading voice, connect a global community, and provide essential resources for marketers.
In 2014, this brand challenged the way society defines a commonly used phrase by turning what was traditionally considered an insult into a message of empowerment, sparking a global conversation about gender stereotypes.
What is Always #LikeAGirl?
Name ROI
What is Return on Investment