Marketing Terms
These four elements form the classic marketing mix.
What are the 4 P's: Product, Price, Place, and Promotion?
This insurance company uses a talking gecko as its mascot.
What is GEICO?
This restaurant has become a USC late-night staple thanks to its massive slices of pizza.
What is Village Idiot?
Our biggest rival university is located in this SC city.
What is Clemson?
The spot where all of our meeting details and updates will be sent.
What is GroupMe?
This marketing strategy pays popular social media creators to promote products.
What is influencer marketing?
This candy brand's slogan is "You're Not You When You're Hungry."
What is Snickers?
This library is open for 24 hours during exam week.
What is Thomas Cooper Library?
This electronic dance music hit, released in 1999, became a part of the Gamecock football experience years later.
What is Sandstorm?
This document is usually the first thing recruiters ask to see when applying for internships.
What is a resume?
This metric measures how many people clicked on an online advertisement.
What is click-through rate (CTR)?
This event is famous for having the most expensive television commercials every year.
What is the Super Bowl?
This quarterback led the Gamecocks to three straight 11-win seasons from 2011–2013.
Who is Connor Shaw?
This is the oldest building on the University of South Carolina campus, completed in 1805 and located on the Historic Horseshoe.
What is Rutledge College?
This 30-second introduction is commonly used at networking events.
What is an elevator pitch?
This marketing tactic places products inside movies or TV shows instead of traditional commercials.
What is product placement?
This NFL coach is known for appearing in numerous Subway commercials.
Who is Bill Belichick?
This annual campaign lets millions of users share their top artists and songs every December.
What is Spotify Wrapped?
This former Gamecock won back-to-back WNBA championships with the Las Vegas Aces after starring at South Carolina.
Who is A'ja Wilson?
The requirement for staying an active member of AMA is this many meetings?
This process divides customers into groups based on traits like age, interests, or location.
What is market segmentation?
Originally developed by researchers at the University of Florida, this sports drink gave its name to one of the most iconic championship celebrations.
What is Gatorade?
This company revolutionized fast food marketing by encouraging customers to post customized drinks on social media through its "Secret Menu."
What is Starbucks?
This coach led South Carolina baseball to back-to-back national championships in 2010 and 2011.
Who is Ray Tanner?
To become a fully active AMA member and access both chapter events and national benefits, students pay these two types of dues.
What are local and national dues?