What is the overall reason that marketing strategies
are designed and implemented?
100
Customers' product preferences
What type of marketing data can a business obtain
by reviewing its inventory reports and customers'
invoices?
100
Popular products
By monitoring its sales and its customers' buying
habits, what is a business often able to identify?
100
Tactic
To promote its summer menu, Danielle's Cafe plans
to e-mail a $5.00-off coupon to its regular customers
next Tuesday. The coupon will be valid from June 1
through June 15. What does use of the coupon
represent?
100
Improved the quality of life
By increasing awareness of the need for
environmental controls, what has marketing done?
200
Promotion
What is the marketing function that provides
information to consumers that will assist them in
making a decision to purchase a good or service
200
By demographics
A business determines that it can increase its market
share 12 percent by promoting its goods and services
to Hispanic females who are 18 to 34 years old. How
is the business segmenting the market?
200
Communication
What is at the center of all marketing activities?
200
Quarterly inventory status
What type of internal report would indicate to a
business that sales for a specific product have
dramatically dropped over the past three months?
200
Message
What is the most important component of an
effective business letter?
300
Advertising
What marketing career involves catching customers'
attention, informing them of products and persuading
them to buy?
300
To sell goods and services
What is one reason why an employee might write a
business letter?
300
Product management
Kwacky Kwackers needs a new package design for
its crackers. What marketing professional would be
responsible for creating the new package?
300
service
Booking hotel rooms for vacationers is an example
of __________ marketing.
300
Psychographic
Which market segment do customers that prefer
reasonably priced recreational activities that include
a variety represent?
400
Contacting customers
What does the selling function involve that makes it
so important?
400
Product/Service management
Paul's plant food is losing its popularity among his
customer base. What marketing function would
come up with the improved product?
400
Offer products that consumers want to buy
What does applying the customer-orientation
element of the marketing concept enable the
business to do?
400
Handling complaints
What type of duties do customer-service
professionals often perform?
400
Identify problems
What does continuously monitoring internal
marketing information enable businesses to do?
500
Marketing information
What does a business need in order to understand
why a product that has been a strong seller for a long
time is now losing popularity?
500
Tactic
Highway 1 Restaurant allows customers the
opportunity to enter drawings in order to win a
birthday cake. Customers register by providing their
contact information on a card. What does entering
the drawings represent?
500
Product
Dennis has a great idea for a new type of tennis ball
that, if produced, would be better than any ball
currently on the market. He pitches his idea to a
few investors. Which of the four Ps should these
investors consider first?
500
Product
Manny has a new idea for a new cleanser that would
decrease the time in cleaning tiled floors. He thinks
this product would be better than any cleanser
currently on the market. Which of the four Ps should
these investors consider first?
500
Geographic
Which market segment do customers in cold
climates who need snow shovels and snow blowers
represent?