Mass Audiences and Measurement Principles
How did reporters find out information before?
What is talking to people and eavesdropping?
The number of copies a newspaper or magazine puts out
What is circulation?
The three primary techniques used for measuring broadcast audiences
What are interviews, diaries, and meters?
In order to conduct a successful focus group, what, or rather who, is required?
What is a skilled moderator?
2 of the 4 major companies in public opinion and media audience
What is Nielsen, Gallup, Pew, and Harris?
_________ tracks media audiences like network television viewership, radio listenership, and moviegoers.
What is Nielsen Media Research?
One of the major content providers that claim that internet ratings undercount their users
What is CNN, ESPN, or Time Warner?
Cohort analysis is the breakdown of...
What is generations?
2 unreliable ways of surveying
What is side walk interviews and call-in polls?
Rating hungry stations building audiences during sweep weeks
What is hyping?
A challenge of audience measurement on the internet
What is inaccurate?
In galvanic skin checks, people are found to often favor attractive _____ and _____.
What are anchors and stories?
Define straw polls
What is an unofficial ballot conducted as a test or opinion?
Acquiring ____ allowed Nielsen to report who payed attention to TV rather than just having it out
What is IAG?
The leading internet audience measuring company that uses a two-track system to determine how many people view websites
What is Media Metrix?
The acronym P.R.I.Z.M stands for
What is Potential Index Rating for Zip Markets?