Connected Media
Our current Global CEO of Connected Media recently hosted a Town Hall and discussed the various ways how Epsilon is integral to Connected Media.
Who is Dave Penski
This film won best picture at the Academy Awards in 1997 when most of you weren't born yet. I still argue that Jack could've fit on that floating wood to this day.
What is Titanic
This issue type should be used when mapping or approving deals for strategic partnerships like Disney/Hulu, Pandora, and Transmit Live (Epsilon Sports)
Epsilon partnered with LiveRamp back in 2023 to add this identifier into their ATS solution to allow advertising on authenticated inventory in a privacy-forward manner.
What is PubLink or PubLink ATS
Our top spending publisher or SSP (depending on who you ask) on CPE in Q1'2026 and Q2'2026 as mentioned by Sara in our last Inventory QBR.
Who is Media.net
A combination of Epsilon, agencies, and this "exchange" arm of Publicis comprise of Connected Media
What is PMX or Publicis Media Exchange
Tom Cruise, who does his own stunts by the way, starred in this blockbuster spy franchise in the 90's which was actually based on an original tv show from 1966.
What is Mission Impossible
When an IR ticket is created that is asking for forecasted avails against a particlar site list or list of publishers, we attempt to send them to this ticket type to handle first.
What is a MVP ticket
If publishers want to see identity performance on their sites and apps in Publisher UI they would navigate to this dashboard.
What is ID Solutions
Based on Michael Crichton 1990's novel, this science fiction adventure franchise gave a whole new meaning to an island theme park focused on mosquitoe DNA in amber.
What is Jurassic Park
When we help map deal ids for other teams (namely International) we always want to add in this idenfitier into our ticket after mapping the deal to help cross-teams in the event troubleshooting would arise
What is Publisher ID or Logging ID
A channel or solution we currently don't support on CPE or through the exchanges but possibly in the near future you may see our ads on billboards or at gas station pumps.
What is DOOH or Digital-Out-Of-Home
You can say this film was an emotionally driven buddy-comedy that brought magic to most of our childhoods. Four films later and we're still nostalgic for a Cowboy and a Space Ranger with their hiijinks.
What is Toy Story
This secure, privacy-compliant digital environment features brands, publishers, and ad platforms that collaborate and analyze overlapping datasets without ever exposing raw, PII information to one another. Many companies have one, including Epsilon!
What is a clean room
This product combines Publicis's media scale with the identity and data technology of Epsilon CORE ID to provide cross-channel planning, buying, and measurement across advanced video environments like CTV, OTT, and soon Audio.
What is PMX Lift
This sequel released in 1992 directed by Tim Burton featured in a way a bat trying to stop a cat and a penguin from wreaking havoc on a town that looks awfully like New York City.
What is Batman Returns