Media Vocabulary
A short video or message that tries to sell a product.
An advertisement / an ad
An advertisement uses a famous singer to promote a perfume.
Use of Models
This person appears in front of the camera and performs in a commercial.
An actor / actress / performer
Name at least four places where advertisementing may appear.
On TV, online, on a billboard, on social media, etc.
What are the four main parts of a for-and-against essay?
Introduction, arguments for, arguments against, and conclusion.
The group of people a company wants to reach with its advertisement.
The target audience
An ad says, “Buy now! Only three left!” to make people act quickly.
Creating a sense of FOMO
This person plans and organises the production of a commercial.
A producer
What is one reason companies use celebrities in advertisements?
To attract attention, influence fans, or build trust.
Which linking expression introduces the opposing side of an argument: In addition or On the other hand?
On the other hand.
A plan of activities used to promote a product or service.
An advertising campaign
An advertisement shows happy friends enjoying a soft drink together. It suggests that buying the drink will make you happy and popular.
Emotional appeal
This person investigates events, interviews people, and reports news for newspapers, television, or online media.
A journalist
Give three examples of an advertisement that could manipulate people's emotions.
An ad using fear, guilt, insecurity, or happiness to influence buyers.
In which part of a for-and-against essay should you normally express your personal opinion?
In the conclusion.
The public image or identity of a company or product.
A brand
An advertisement says, “Nine out of ten dentists recommend this toothpaste.”
Testimonial
These are the titles of news articles, designed to summarise the main story and attract readers' attention.
Headlines
A company advertises a sugary drink to children by using cartoon characters. What ethical concerns might this raise?
Children may be more easily influenced; the ad may encourage unhealthy choices.
A student writes an essay with an introduction, two arguments in favour of radio, and a conclusion. What is missing, and why is it a problem?
The arguments against radio are missing. A for-and-against essay must discuss both sides of the issue to present a balanced discussion.
What do we call a phrase that is short, memorable, and associated with a brand?
slogan
An ad shows only the positive effects of a product and hides its disadvantages.
Selective information / misleading advertising
This person checks and revises written content to improve its accuracy, clarity, and quality before publication.
An editor
What are two things you should check before deciding whether an online advertisement is trustworthy?
The source, evidence for claims, sponsorship disclosures, independent reviews, or misleading language. Students must give two reasonable points.
A student writes: “Firstly, radio is accessible and people can listen while doing other activities. However, streaming platforms offer more variety.” Which linking expression introduces the contrasting argument?
However