the measurement by which newspaper and some magazine advertising space is sold, regardless of the actual type size used.
What is Agate line?
There are 14 agate lines to the inch. Example: Cost for space that is 2 columns wide and 3 inches deep?
100
This is usually referred to as a "commercial"?
What is an Advertising Spot?
100
This type of tv commercial shows an actual part of the operation. For example, a chef preparing a signature dish.
What is a Demonstration?
100
This is often times what the reference is to direct mail.
What is junk mail?
100
This is when the cost of producing and placing an Internet banner ad is divided by the total number of exposures.
What is Cost per exposure?
200
The number of times the same audience is reached by media type. This is usually expressed an an average.
What is frequency?
200
This is the early morning and late afternoon/early evening hours when radio has its largest audiences and highest rates.
What is Drive Time?
200
This is the time period when tv has the largest audiences and highest advertising rates.
What is Prime time?
200
Attention, Interest, Desire, Action
What is the AIDA principle?
200
The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
What is Search Engine Optimization?
300
The number of copies distributed.
What is circulation?
300
This rating can be calculated by multiplying the rating points (percentage of households, according to surveys, listening to a program or station at a particular time) by the number of times that program or station is heard during a given time period.
What is Gross Rating Points?
300
This is one scene fading into the next scene, with the two showing simultaneously for a moment.
What is Dissolve?
300
This association offers a wealth of information that can be useful to any hospitality organization that is developing direct marketing materials.
What is the DMA?
300
This is when internet advertising allows advertisers to monitor the number of "hits" that an advertisement receives and then the number of individuals that actually go to the advertiser's website for more info.
What is Click-Through impressions?
400
An advertisement that extends into all or part of the margin of a page.
What is bleed advertising?
400
Broadcast advertising spots that may be bumped to different time periods by advertisers paying higher rates.
What is Preemptible Rates?
400
The tv screen goes from black to the visual material, or the final shot is faded into black.
What is Fade in/Fade out?
400
These lists are obtained from companies that sell mailing lists based on demographics, socioeconomic levels, and geographic regions.
What is External lists?
400
A form of advertising on the World Wide Web delivered by an ad server.
What is Banner Advertising?
500
Business publications that are provided, often at little or no cost, to those individuals who qualify by engaging in a specific line of business.
What is qualified circulation?
500
This provides a time line for radio commercials.
What is Production Guide?
500
Recording the sound portion of the commercial separately and then synchronizing it with the visual components.
What is Dubbing?
500
This type of print advertising serves to increase volume and can add value in assessing the effectiveness of print advertising media.
What is Coupon?
500
The umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.