Databases
What database do you access through EBSCOhost to find book recommendations?
What is NoveList?
What is the name for the system social media platforms use to decide which posts and videos appear in your feed?
What is an algorithm?
Finger Lickin’ Good
KFC
This technique uses a famous actor, athlete, or singer to promote a product.
What is celebrity sightings?
This is the ability to access, analyze, evaluate, and create media messages.
What is media literacy?
What are the names of the two different levels of NoveList?
What is "NoveList" and NoveList k-8"?
What is the stream of posts, videos, and advertisements you see on social media called?
What is a feed?
Expect More. Pay Less.
Target
This technique uses a short, memorable phrase like “Just Do It” to catch your attention.
What are catchy slogans?
Before sharing a surprising headline online, you should check the original source, compare reliable sources, and verify the information. This process is called what?
What is fact checking?
What is the name of the feature that recommends books similar to one you have already read?
What is Read A-Likes?
What happens when your feed mostly shows viewpoints similar to your own and hides different perspectives?
What is a filter bubble?
The quicker picker upper
Bounty
This technique uses a recognizable character, like the GEICO Gecko, to help people remember a brand.
What are cute mascots/characters?
This is the digital trail of information you leave behind when using the internet.
What is digital footprint?
After choosing a recommended book, what two library catalogs should you check to see if the book is available?
What is Alexandria and BCCLS?
What is the psychological effect called when seeing the same information repeatedly makes it seem more believable or true?
What is the illusory truth effect?
Think Different
Apple
This technique uses numbers, facts, or research claims, such as “4 out of 5 dentists recommend this product,” to persuade consumers.
What are statistics?
A website uses an exaggerated headline to make people click on an article. This type of headline is commonly called what?
What is clickbait?
After searching for a book in NoveList, what three steps should you complete to identify, evaluate, and keep track of a new book recommendation?
1. select a Read-Alike
2. check its availability in the TMS and Closter Public Library catalogs
3. add it to your TBR list
Why might a misleading video spread faster than a correction, even if the correction is more accurate?
Because engagement can increase the video's visibility, causing the algorithm to recommend it to more people.
Can You Hear Me Now? Good.
Verizon
This technique makes a competitor's product look worse to convince consumers that one brand is better than another.
What are putdowns?
a process where a small piece of content, a single action, or a minor trend starts with very little reach, but rapidly gains momentum, audience size, and engagement as more people share and interact with it
What is the snowball effect?