Colours
is the color of nature. It symbolizes growth, harmony, freshness, and fertility.
Green
Are systems of signs, which create meaning (ex. written English) – 3 types – Symbolic, Technical, Written.
Codes
A checklist of questions for deconstructing media texts.
Media Triangle
The placement of products in movies, tv, etc.
Product Placement
This color is indicative of wealth, luminosity and money.
Gold
It is the color of sunshine. It's associated with joy, happiness, intellect, and energy. It is often associated with food.
Yellow
Are the generally accepted ways of doing things – 3 types – form, story, genre.
Conventions
Recipients of the intended communication.
Audience
To take apart, analyze, or break down a media text into its component parts in
Deconstruct
It is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance
Purple
It is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
Red
How we expect media codes to be arranged (ex. newspapers have headlines, photos, etc.).
Form Conventions
Any tool or technology used for sending and/or receiving messages.
Media
When products are associated with the people, values, and lifestyles depicted in the ads.
Association
It is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
White
It is associated with power, elegance, formality, death, evil, and mystery. It is a mysterious color associated with fear and the unknown.
Black
Cultural symbols used to convey meaning (ex. red rose = love, dove = peace)
Symbolic Codes
The formal written language used in a media product (includes written language & dialogue)
Written Codes
The social principles, goals or standards held or accepted by an individual, class, society, etc. What the product image should be and who is most likely to buy it.
Values
Safety, reliability, intelligence, melancholy, modesty, dignity, maturity, soundness, functionality, old age and grief.
Gray
This colour depicts sleekness, masculine, and modern. Hence it is used in cars, men’s products and tools.
Silver
Common use of tropes, settings, characters, or themes in a particular type of media (ex. Horror film, Reality TV, Sitcom, etc.).
Genre Conventions
Specific groups of people that media producers or advertisers want to reach.
Target Audience
The process of promoting and selling a product or service.
Marketing
It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Blue