No Name
is the color of nature. It symbolizes growth, harmony, freshness, and fertility.
Green
is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance.
Purple
is the color of sunshine. It's associated with joy, happiness, intellect, and energy.
Yellow
is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance.
Purple
is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
Red
Safety, reliability, intelligence, melancholy, modesty, dignity, maturity, soundness, functionality, old age and grief
Gray
symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Blue
this color is indicative of wealth, luminosity and money.
Gold
It combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. It represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Orange
It is associated with power, elegance, formality, death, evil, and mystery. It is a mysterious color associated with fear and the unknown.
Black
We are conditioned to believe that prices ending in “99” round down to the nearest dollar order to understand how and why it was created.
Odd Pricing
A checklist of questions for deconstructing media texts.
Media Triangle
Persuasion technique using logic, argument, and statistics.
Logos
Persuasion technique using senses, love, desire
Pathos
Persuasion technique using celebrities.
Ethos
A customer’s gut-feeling about a particular product, company, or service. A company’s reputation.
Brand
Refers to the tendency to heavily rely on the first piece of information offered when making decisions.
Anchoring
How a product is presented will affect its value If a new drink was poured into a wine glass, you'd compare it to wine prices. If it was poured into a champagne glass, you'd compare it to champagne prices, which are double wine prices.
Perceived Value
Things that are scarce have more worth.
Scarcity Principle
These are common story structures in media (ex. point of view, characterization, theme, etc.).
Story Conventions
the formal written language used in a media product (includes written language & dialogue)
Written Codes
common use of tropes, settings, characters, or themes in a particular type of media (ex. Horror film, Reality TV, Sitcom,
Genre Conventions
how we expect media codes to be arranged (ex. newspapers have headlines, photos, etc.)
Form Conventions
codes specific to a media form (ex.camerawork, editing, audio, & lighting for movies)
Technical Codes
cultural symbols used to convey meaning (ex. red rose = love, dove = peace)
Symbolic Codes