Vocabulary
The means by which we share information and communicate.
What is Media?
Statistical information about an audience.
What are Demographics?
A theory that states that the audience will believe any message you put in media. Audience is passive.
What is Hypodermic Needle Theory?
The ways we distribute media;
Online, Digital, Physical.
What are Media Platforms?
Deliberately engaging with the media you're consuming, putting more thought into it.
What is Active Audience?
A large parent company that owns a range of smaller subsidiary companies.
What is a Conglomerate?
A theory that states that the more individuals depend on media for information, the greater media's power to shape their beliefs and behaviors.
What is Media Dependency Theory?
The different tools and platforms used to share information, news, entertainment and ideas with a certain audience.
What are Media Forms?
Not putting much thought into the media you're consuming; taking the story at face value.
What is Passive Audience?
An often exaggerated generalization of a group of people or things.
What is Stereotypes?
A theory that states that the audience always has a reason for consuming specific media. 4 different categories. Audience is active.
What is Uses and Gratification Theory?
The ability to access, analyze, evaluate and create media in all its forms.
What is Media Literacy?
A company that owns different types of media. (film, TV, books, radio, etc.)
What is Cross-Media Convergence?
A theory that states that most people will use their own belief and experiences to perceive a certain message in some media forms.
What is Stuart Hall Theory?
The promotional material of a product;
can be done via all media platforms.
What is Media Marketing?
A theory that states that long-term, heavy media exposure gradually shapes a viewer's worldview to match what they see on screen.
What is Cultivation Theory?