500
HOW memory techniques work is important to know. Explain what is meant by the dual-coding hypothesis.
EG Keyword+Image method: Pavio (1971)
Proposed words and images processed separately
Based on studies of patients with damage to temporal lobes and could not process images
According to Pavio, concrete words, which can be made into images are double encoded in memory.
Once as verbal symbol, once as image-based symbol
Double coding increases likelihood of remembering!..... Link to WMM