a technology for sending short text messages between mobile phones
SMS
any form of Internet-based marketing
Web Ads
Geolocation
use of location technologies such as GPS or IP addresses to identify and track the whereabouts of connected electronic devices
Mobile video
is the transferring of signals that carry moving picture information to mobile devices
Mobile Advergaming
is a form of advertising in video games
SMS stands for?
short message service
a web page displayed before or after an expected content page
Interstitials
used to track the movements and location
geolocation
Watching video clips and movies on a smartphone or tablet
Mobile video
Mobile phone and various video game icons with title text
Mobile Advergaming
SMS advantages
Less time is needed to communicate
Advantages Web Ads
can make a brand go viral
Geolocation advantages
Local Services
mobile video advantages
It enables brands to ensure their products stand out from standard text or images
Mobile Advergaming advantages
Increase brand awareness
SMS disadvantages
Your message has to be short
disadvantages of Interstitials
they can cause a loss in rankings when used on mobile websites
disadvantages of geolocation
It greatly Increases a person's vulnerability to identity theft
disadvantages of mobile phone
. Constant distraction, social disruption, never-ending workdays, ongoing expenses, cause of accidents, health problems
Mobile Advergaming disadvantages
often advertise unhealthy products