What is Business?
What is Marketing?
Concepts & Segmentation
Marketing Mix
Promotion & Promotional Mix
100
All the potential customers who share common needs and wants and who have the ability and willingness to buy.
What is a Market?
100
Create a user name for each customer to track their searches and purchases.
What is Marketing-Information Management?
100
A group of people that have similar demographic and psychographic characteristics.
What is a Target Market?
100
How the product will be distributed.
What is Place in the Marketing Mix?
100
A flyer or post card.
What is a type of Advertisement?
200
Operate to earn a return for investors and owners.
What is a for Profit organization?
200
Satisfying customers' needs and wants at a profit.
What is the definition of Marketing at Glencoe?
200
Personal statistics that define a population.
What are Demographics?
200
To reach the target market.
What is the purpose of the Marketing Mix?
200
Free Gift with Purchase, Financing Specials, & 50% off coupons.
What are examples of Sales Promotion?
300
Value is added through the manufacturing of the product.
What is Form Utility?
300
Determining the best way to get a company's products or services to customers.
What is Distribution?
300
Age, Ethnicity, Geographical, Education, Occupation, Income, & Gender.
What are seven Demographic characteristics?
300
What product to make? How to package it? When to make it?
What are Product Decisions?
300
Direct and personal communication with customers to assess and satisfy their needs or wants and to anticipate their future needs and wants.
What is Personal Selling?
400
Value is added in selling when the customer wants to buy.
What is Time Utility?
400
Obtaining money necessary for a business to operate.
What is Financing?
400
By developing special products and promotions you are able to reach a specific group of people in a market.
What is the best definition of Target Marketing?
400
Product, Price, Place, & Promotion.
What are the 4 P's of the Marketing Mix?
400
Explains what the product is and how it is used.
What is a characteristic of the Inform component regarding the Purpose of Promotion?
500
Value is added in making it easier to own the product.
What is Possession Utility?
500
Communication with potential customers to inform, persuade, or remind them about a businesses' products and/or services.
What is Promotion?
500
Lifestyle decisions- how people spend their extra time and money.
What are Psychographics?
500
Decisions of how much to charge for your product and/or service.
What is Price?
500
Personal Selling, Advertising, Public Relations, & Sales Promotion.
What are the four components of the Promotional Mix?
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