Unit 4 Principals Of Promotion
In AIDA, the first A stands for
What is Awareness
KSA stands for…
Knowledge, Skills, and abilities
Sports is the business that surrounds any kind of ____
Athlete
A presentation should be designed for a specifi:
Audience
a Business must have expenses and a way to generate:
Revenue
Promotion in unit 4 is best described as
What is communication
Knowledge can come from school or previous
experience
Sports marketing is unpredictable because of this reason.
The outcomes can’t be predicted or controlled.
A press release is sent to the __ to share information
Media
If expenses become higher than revenue, the business is experiencin:
A problem loss
The three parts of the event triangle are
What is event, audience, and sponsors
Technical skills are skills learned through
training
The three types of athletes
Recreational, amateur, and professional
When using secondary research,markets should give ___ to the original author
Credit
In SWOT, which category asks what gives the business an advantage
Strength
A fan searches for online tickets because they already want to attend a game. This is known as
What is Pull Marketing
An internship allows you to learn about a
workplace
These three groups are the biggest sources of sports revenue
Spectators, broadcasters, businesses
A press kit provides reporters with accurate information and:
Supporting materials
Which SWOT category asks what competitor, technolog,cost,or outside factor could hurt the business
Threat
Niche or grassroots marketing targets
what is a narrow but potentially profitable segment.
SMART goals turn your goals into a plan of
action
The reason entertainment adds value to sports
It can increase engagement and loyalty
Proactive media relations occurs when:
An organization feeds information to the media
A strong entrepreneur pitch should explain the customer need and why the business:
Could work