Loan Basics
"I'm like a credit buffet that never closes- I let you eat, sit, and eat again!"
What is a Line of Credit (LOC)?
A branch that serves customers BOTH in-store AND through digital/online channels — a hybrid model.
What is Physical-Omni (vs. Physical-Branch only)?
"I'm reaching out to someone who has never heard of us. My sibling already has a relationship started with you"
What is Cold Calling?
"I'm what the branch earns just for being in the lending business- interest and fees rolling in like clockwork!"
What is Lending Revenue?
This loan type is paid off in fixed installments over a set period — also called a term loan.
What is an Installment Loan (ILP)?
I'm the everyday measurement - I track things, but my flashier cousin gets the spotlight once leadership decides I matter THAT much.
What is a Metric?
"I came in the moment I got off the phone with you-No time to wait!"
What is a DM (Lead) Funded Loan?
"I don't care about your one really good Tuesday- I want to see your WHOLE month before I'm impressed."
What is Average AR?
I need something to hold to back me up - my sibling trusts you on your word.
What is a Secured Loan?
When a customer's LOC limit is increased to allow higher borrowing — different from opening a brand new LOC.
What is a Stepped LOC Account Increase?
Divide my funded loans by my total leads, and you'll see just how good I am at turning a 'Maybe' into a 'Yes"
What is Close Rate?
"I'm the clean money you actually borrowed- Don't confuse me with chatty cousin who tacks on extra charges!"
What is Customer Principal Balance (CPB)?
"I'm the 'per customer' number, while my sibling is the big picture average across the whole branch."
What is Loan Amount (vs. Average Loan Amount)?
"I'm what you DO- right now. My sibling is who you ARE - a consistent pattern over time.
What is a Task vs. a Behavior?
"Oh, you're saying that even when I got denied 30 days ago, I can still try to reapply? Awesome, thanks for giving me a call back!"
What is Warm Calling?
"I'm the price tag on borrowing money to lend money-like paying rent on cash before you even get to use it."
What is Cost of Funds?
"I'm the total count of brand-new loans opened- I don't care how we got there, I just count the wins."
What are Originations?
I'm what shifts the "why" to fuel the "what"
What is Mindset?
What is a DM Origination?
"I'm just a number on a report- minding my own business. But promote me to a strategic goal, give me a fancy acronym, and all eyes are on me."
What is a KPI (Key Performance Indicator)?