The use of the telephone to sell directly to consumers.
What is Telemarketing
100
Impersonal, one-way mass communication about a product or organization that is paid for by a marketer.
What is Advertising
100
A formal meeting in which the salesperson presents a sales proposal to a prospective buyer.
What is Sales Presentation.
100
This is a retailer that competes on the basis of low prices, high turnover and large volume.
What is a Discount Store.
100
This U.S. retailer is the number one sales volume retailer in the world.
What is Wal-Mart
200
Alll the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use.
What is Retailing
200
A 30-minute or longer advertisement that looks more like a TV talk show than a sales pitch.
What is Infomercial
200
A price reduction offered by manufacturers to intermediaries, such as wholesalers and retailers. See promotional allowance.
What is Trade Allowance
200
A medium of communication such as television, radio, or newpaper for transmitting a message
What is CHANNEL
200
Why did the beautiful girl throw the butter out the window?
What is "because she wanted to see BUTTER FLY (BUTTERFLY)....Lol
300
Limited-service merchant wholesalers that sell a
limited selection of brand name appliances, household items, and groceries on a cash- and-carry basis to members, usually small businesses and groups.
What is Warehouse Membership Clubs
300
The number of target consumers exposed to a commercial at least once during a specific period, usually four weeks.
What is Reach
300
A promotional program designed to build long-term,
mutually beneficial relationships between a company and its key customers.
What is Loyalty Marketing Program.
300
First step in the selling process
What is Generating Leads
300
What tastes better than it smells
What is "your Tongue" YIKES!
400
A combination of the six Ps - product, place, promotion, price, presentation, and personnel - to sell goods and services to the ultimate consumer.
What is Retailing Mix
400
The combination of promotional tools - including advertising, public relations, personal selling, and sales promotion - used to reach the target market a fulfill
the organization's overall goals.
What is Promotional Mix
400
The process you might use to find out about potential clients from friends, business contacts, coworkers, acquaintances, in a professional or civic organizations.
What is Networking.
400
Name three of the most common forms of consumer sales promotion used today.
What is Coupons, Rebates, Premiums, Loyalty Marketing Programs, Contest & Sweepstakes, sampling and Point-of-Purchase displays.
400
What jumps higher than a building?
What is "everything, buildings don't jump" HAHAHAHAHAHA
500
A promotional program that allows the consumer the opportunity to try a product or service for free
What is Sampling
500
When a company places advertising messages in Web-based or video games to promote a product or serivce it is called this...
What is Advergaming
500
A recent pricing trend amoung retailers is EDLP...What does EDLP stand for?
What is EVERY DAY LOW PRICING
500
Intermediaries receive this as a bonus for encouraging consumers or other members of a channel to sell certain products.
What is Push Money.
500
Why did the hamburger go to the gym???
What is "Because it wanted better BUNS!" ROFLMAO!!~!!