Tour Riders & Divas
This classic rock band famously required a bowl of M&Ms backstage, but with zero brown M&Ms—not to be divas, but to test if the venue read the safety contract.
VAN HALEN
This visual-first social media app is currently the primary platform music marketers use to launch viral sound snippets before a full song releases.
Tik-Tok
This term describes automated computer programs that buy up concert tickets in seconds to resell them at higher prices.
Bots
Billy McFarland used high-profile social media influencers (like Kendall Jenner) to launch Fyre Festival. What is this marketing strategy called?
Influencer Marketing
A "rider" is a section of an artist’s contract that outlines what two main types of requirements backstage?
What are hospitality (food/drinks/lodging) and technical (sound/lighting/stage)?
When an artist releases exclusive merch or album bundles for a limited time to create scarcity, they are using this 4-letter marketing buzzword.
A "Drop"
Ticketmaster uses a pricing model where ticket costs fluctuate automatically based on real-time consumer demand—similar to surge pricing on Uber. What is it called?
Dynamic Pricing
Fyre Festival famously promised luxury VIP villas and gourmet chef-catered food, but attendees actually arrived to rain-soaked disaster tents and a photo of this sad meal that went viral online.
Cheese Sandwich
Pop star Katy Perry allegedly demanded that her tour drivers never make this type of direct contact with her.
Eye Contact
When an artist gives fans early access to buy concert tickets using a special code (usually sent to email subscribers or Spotify top listeners), it’s called this.
Presale
When tickets are resold on sites like StubHub or SeatGeek for a profit, it is part of this secondary market.
Scalping / Resale
Fyre Festival sold out in 48 hours largely due to a coordinated social media campaign where hundreds of influencers simultaneously posted a solid tile of this color.
Orange
In 2015, Jack White’s leaked tour rider made headlines because it included a highly specific, multi-step recipe for this Mexican dip.
Guacamole!
Taylor Swift fans made this DIY accessory a massive, fan-driven marketing trend during The Eras Tour, boosting tour engagement and social media sharing worldwide.
Friendship Bracelets
Ticketmaster merged with this massive concert promoter in 2010, giving them near-total control over both venue booking and ticket distribution.
Live Nation
When a company heavily promotes a product or service that it cannot deliver, leading to legal action and customer deception, it is legally defined as this.
False Advertising / Fraud
This pop star once reportedly demanded white couches, white drapes, white candles, and white roses in her dressing room—along with coffee stirred specifically anti-clockwise.
Jennifer Lopez / Mariah Carey
This term describes a pop-up store or temporary experience where fans can buy exclusive tour gear and interact with brand activations before a concert.
Experimental Marketing
When a market is dominated by a single company with no real competition, it is known as this economic term (which Ticketmaster is frequently accused of being).
Monopoly
How a brand manages its communications, apologies, and public image immediately after a major disaster or scandal is known as this 2-letter PR term.
Crisis Management / PR