Playing the Field(s)
"You down with OEG?
'YEAH YOU KNOW ME!'"
But WHYYYY ?!?!?!?!
What's the racket with all those brackets? [F*%^$!]
In (NBC)News, TODAY!
100
It was suggested by Ops to move some impressions around to meet desired impression goals.
When modifying the line in O1, this is what you select in the 'Reason your line was modified field'
What is 'Actualized for Delivery?
100
This is where you should enter the Agency Commission discount percentage in O1.
What is the line item > advanced edit > pricing tab?
100
This is one of the reasons why leveraging packages in O1 helps planners.
What is 'Pre-set groupings for product selection'
or
'controlling what products can be added/removed'?
100
What are the two prefixes that you may need to add to the order name?
What are (1) Pro Bono and (2) Barter?
100
Skin itchy? The nickel in this common tech gadget might be the cause.
What is an ipad?
200
Your client's media plan has a start date of 7/15.
The plan was executed on 7/16.
But creative wasn't received until 7/17.
Delivery didn't start until 7/18.

This is what you enter into 'Line Item Start Date' field and in the 'Original IO Date' custom field.
What is
Line item start date = 7/18
Original IO Date = 7/16
200
These are the three media products that are sold flat rate.
What are: Homepage, Section Front, Logos?
200
This is one of the reasons why naming conventions are important?
What is: 'On Screen' usability; scanning w/out clicking?
Or
Helps to reinforce OEGs?
Or
Assists with reporting/exporting data?
200
This was commonly added to the naming convention in the past, but is no longer needed?
What is 100% SOV?
200
Six people suffered minor burns when this caught fire at 30 Rock last night?
What is a camera?
300
it is 5pm on Friday on a 3-day weekend. Your AE is expecting a signed IO any minute….
a final request came in from the customer to pay their $1.25 PointRoll serving fee.
You are not able to increase the existing $18 CPM.
Planning mgmt. begrudgingly approves.
This is how you reflect this line in O1
What is:
Confirm with ops that our preferred vendor rate w/PointRoll is not lower than $1.25
'Who is paying for RM serving?' field = NBCU Paying RM Serving (Fee not inflated)
'Rich Media Serving Rate (CPM) field' = $1.25
300
Although counter-intuitive, this is something that needs to be entered for Makegoods and Added Value lines.
What is the CPM value (intrinsic value)?
300
These are two of the reasons why entering video ID for companion banners is important.
What is: Ensuring there are enough companion banners? Or Ability for ops to link companion to video in FW?
300
When a line is cancelled before delivery, [CANCELLED] is added to this part of the line item name
What is the beginning?
300
Superfans are counting the days until the re-release of this movie hits theaters to celebrate it's 30th anniversary.
What is 'Ghostbusters'?
400
These three critical data points are required on each new line for change reporting
What are (1) original IO start date
(2) original booked rate and
(3) original booked quantity?
400
Even though you think that you have been following the 'Cancellation' process perfectly in the past.
This is a new step that is being added today.
What is: Enter 'Cancelled Line' in the 'Reason why this line was modified' custom line item field?
400
This is one of the reasons why we have configured all of these nasty approval rules.
What is:
Allow approvers to focus on more important business concepts vs. Order Entry?
Or
To prevent planners from entering the wrong thing?
400
You have to add [PAUSED ON X/X] if you line is going to paused for more than this number of days.
What is 3?
400
This German player who stopped ball with his chest and kicked for World Cup glory yesterday
Who is Mario Gotze?
500
Marketing has estimated $20k in production costs for your new fancy schmancy custom franchise deal,
but also told you 'I have baked in production $ into the media CPMs'.
This is how you reflect this in O1.
What is:
Select production fee product, book as $0
Enter 'Estimated Production Cost' field = $20K?
500
These flags should be unchecked on a production fee line item if you are when you are NOT charging the customer.
What is 'Can Invoice' and 'Can Output'?
500
This is one of the reasons why you shouldn't guarantee a fractional share of voice on a CPM.
Because you can't traffic a fractional SOV alongside an impression goal
500
This line item naming convention is added as a suffix on all child line items.
What is [PARENT ID: 123456]?
500
This challenge has swept through the professional golf ranks and on Tuesday Matt Lauer will accept
What is the Ice bucket challenge? #icebucketchallenge
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