New Product Title Requirements & ASIN Title Update Process

A

1

What is the maximum character limit for product titles effective July 27, 2026, and what category is excluded from this rule?  

75 characters or less, including spaces. The media category is excluded from this rule.

2

What are the three dashboards where Selling Partners can update non-compliant titles?

• Manage All Inventory
• Catalog Dashboard
• Review Listing Updates Dashboard (Brand Owners only)

3

A vendor submits a title update request: "BEST SELLER - Amazon Essentials T-Shirt, free shipping, quality guaranteed!!!" — List at least 4 guideline violations in this title.

The following guideline violations are present in this title:

1. Uses all capital letters — "BEST SELLER" violates the rule that titles must not use all caps.
2. Contains promotional phrases — "free shipping" is a promotional phrase, which is not allowed.
3. Contains subjective commentary — "quality guaranteed" is subjective commentary, which is prohibited.
4. Uses prohibited special characters — "!!!" uses exclamation marks, which are not permitted in titles.
5. Exceeds the 75-character limit — The title is over 75 characters including spaces, violating the new policy effective July 27, 2026.

4

In what order should the words in a product title be arranged according to Amazon guidelines?

1. Brand name
2. Flavor or style
3. Product type name
4. Key attribute (unique selling proposition)
5. Color
6. Size or pack count
7. Model number

B

1

What is the maximum character limit for Item Highlights, and what condition must the title meet before Item Highlights can be added?

Item Highlights must not exceed 125 characters (including spaces). The product title must meet the 75-character limitation (except media) before Item Highlights can be added.

2

A vendor wants to update the title of a variation parent ASIN. What must you check regarding the item_classification field before proceeding?

The item_classification field must be blank or "base_product". If it shows "variation_parent," you need to check whether the parent or child is dominating and follow the appropriate process.

3

What should you do if the vendor's requested title does NOT meet Amazon guidelines? (Include the blurb, case status, and reason code.)

• Send blurb: pma_more_info
• Set case status to: Pending Merchant Action (PMA)

4

A vendor contacts you wanting to keep their 120-character title. According to the policy, how should you handle this scenario?

Proceed with the contact but inform the vendor about the policy change. Explain that starting July 27, 2026, titles in all categories (except media) must be 75 characters or less, including spaces, and that this ensures titles display properly on mobile devices and aligns with industry standards.

C

1

For bulk title update requests involving 5 or more ASINs, how many ASINs should you sample check for compliance?

Only 3 ASINs should be sample checked for compliance.

2

What tool should you use to review the Contribution History of an ASIN, and what should you do if the values in that tool don't match the winning contribution?

Use CSI Time Machine to review the Contribution History. If the values in CSI Time Machine don't match the winning contribution, you should Look Up ASIN Attribute in CSI to investigate the discrepancy.

3

What is the first thing you must verify about the vendor before processing a title update in Selection Central?

You must verify that the vendor is the winning contributor (Vendor Code or MSA-Vendor).

4

Where does the "item_highlights" attribute appear in Selection Central, and what is the only method to update it?

It appears as "title_differentiation" in Selection Central. The only method to update it is via a batch update with a spreadsheet in SC, since it is not visible in the SC dropdown while editing a contribution and gets locked if selected in SC search.