Pay Gap
This gender makes the most from D1 NIL deals
What is men's athletics
What is Title IX?
The 1972 federal law that bans discrimination in schools and college.
What is the difference between revenue and non-revenue sports
revenue sports are sports that generate a lot of NIL deals becuase of media exposure and large fan bases. non-revenue sports are sports that rely more on sponsorships, or their own personal branding and not NIL deals
Female athletes often use this platform (like Instagram or TikTok) to build their personal brand and attract NIL deals.
Social media - This is important in NIL because it helps female athletes build a personal brand, reach large audiences, and attract sponsorships. Brands often choose athletes with strong engagement on apps like Instagram and TikTok because they can influence what their followers buy and support.
What does NIL stand for?
Name, Image, and Likeness
This men's sport is the leading role in creating the NIL pay gap between men and women athletes
What is football
What is equal athletic opportunity?
Title IX rule says the schools provide male and female athletes with equal opportunities.
What is higher media exposure?
The reason why athletes in revenue sports get more NIL opportunitues they have higher exposure in the media.
This UConn women’s basketball star became one of the first college athletes to sign a major NIL deal with Gatorade.
Paige Bueckers - She gained national attention after winning National Player of the Year as a freshman, which helped boost her NIL value early. She made history by signing a deal with Gatorade—something very few college athletes had done—along with other partnerships like StockX and Nike. Known for her skill, leadership, and strong fan base, she has built a powerful personal brand both on and off the court, making her one of the most successful female athletes in NIL.
In what year were college athletes first allowed to profit from NIL?
2021
In this sport, men make about 10x more revenue from NIL deals than women
What is basketball
What is unreal treatment?
This issue happens when women teams receive fewer scholarships, low funding, or worse facilities than the men’s teams.
How does media exposure have an influence in NIL earning potential for athletes in different sports as well as revenue/non-revenue sports?
Media exposure increases an athlete’s recognition and audience size/fan base this directly affects their NIL value. Revenue sports are broadcast on T.V and covered by major media outlets, while non-revenue sports receive less attention, limiting exposure of athletes and earning potential.
These sisters built one of the most recognizable NIL brands in college sports by combining basketball with a massive social media presence, landing major endorsement deals and even launching their own business ventures.
Haley and Hanna Cavinder - some of the most successful women in NIL by building a shared personal brand across platforms like TikTok and Instagram. While playing for the University of Miami, they gained millions of followers by posting lifestyle, fitness, and basketball content, which helped them secure major endorsement deals with brands like Boost Mobile, WWE, and clothing companies. Beyond sponsorships, they expanded their brand into business ventures such as fitness programs and partnerships, showing how NIL success can go beyond sports.
NIL allows athletes to make money through endorsements, social media, and what other major activity?
Sponsorships (or brand deals / appearances)
The percentage of total NIL earnings made by male athletes (ex: 30% of all NIL earnings)
What is 70%
What is Title IX discrimination lawsuit?
The type of lawsuit can happen when the female athletes claim they are receiving fewer resources than the male athletes.
How do the gender equity issues correlate to differences in NIL opportunities across sports?
A lot of gender equity concerns/issues arise because many non-revenue sports are women's sports or teams, which may receive less NIL opportunities compared to the men's revenue sports. Differences in the exposure and resources women's and men's sports receive create unequal opportunities across gender in sport.
Known for her dominance in the paint and viral on-court moments, this women's basketball player turned her visibility into high-value NIL deals and a growing personal brand.
Angel Reese - an LSU women’s basketball player who became one of the most recognizable faces in NIL after leading her team to a national championship. Known for her rebounding ability and confident personality, she turned her success into major endorsement deals with brands like Reese’s, Coach, and others.
Which organization governs Division I college athletics?
NCAA
Statistically, the largest reason for the NIL pay gap between male and female athletes (other than football)
What is media exposure
What is equal NIL support?
How does social media help reduce the gap of NIL opportunities in revenue and non-revenue athletes?
Social media allows athletes to connect directly with fans and build their own audiences. This gives non-revenue athletes a space to gain recognition, secure endorsements and compete more equally with revenue sport athletes
Who is the most successful women's college athlete in NIL?
Livvy Dunne is considered the most successful woman in NIL because she has an estimated value of over $4 million and millions of followers across TikTok and Instagram. Instead of relying only on her sport, she uses social media to connect with a huge audience and influence what they buy, which is exactly what makes athletes so valuable in NIL.
NIL rules allow athletes to be paid, but not directly by who?
Their school (pay-for-play still restricted)