Boxer Basics
OuterBox’s headquarters is in this Ohio city
Akron
Our mission: “Keep the ___ in Marketing”
Human
This OBx program has its own request form for teammates’ life events like weddings, new homes and bereavements
What is OBX Cares?
The “G” in GEO stands for this word
What is Generative? (Generative Engine Optimization)
ROAS stands for this
Return on Ad Spend
The most expensive property on a standard U.S. Monopoly board
Boardwalk
Dolly Parton moved to Music City the day after her high school graduation. Years later she wrote this workplace anthem, tapping out the beat with her acrylic nails
9 to 5
OuterBox opened its doors in this year
2004
Boxer Code principle: “Have an ___”
What OBxOS stands for
OuterBox Operating System
Google added this word as the first E in E-E-A-T in 2022
Experience
This Google Ads campaign type runs across Search, YouTube, Display, Gmail, Maps and Discover from one campaign
Performance Max
This four-time NBA champion was born in Akron, Ohio
LeBron James
In a standard deck of cards, this king is the only one without a mustache
King of Hearts
Besides Akron, OuterBox has offices in Houston and this Alabama city
Tuscaloosa
This Boxer Code principle “beats a 10-message thread”
Pick Up the Phone
LOOP Analytics stands for Listen, Observe, Optimize and this
Perform
This tag tells search engines which language or regional version of a page to show a user
What is hreflang?
Along with your bid, this 1 to 10 rating helps set your Google Ads ad rank
Quality Score
Berry Gordy founded this record label in Detroit in 1959
Motown
The only U.S. state that borders exactly one other state
Maine
He is OuterBox’s CEO
Jeff Allen
Boxer Code principle: “One Size Fits ___”
One
Written as two numbers, this OuterBox value means full ownership of actions and results
What is 100/100?
This Core Web Vital replaced First Input Delay in March 2024
What is Interaction to Next Paint (INP)?
Google retired Expanded Text Ads in 2022 in favor of this format, which allows up to 15 headlines and 4 descriptions
Responsive Search Ads
The first video ever uploaded to YouTube, “Me at the zoo,” was filmed at this zoo
San Diego Zoo
Opened in 1965, this Houston stadium was nicknamed the “Eighth Wonder of the World”
Astrodome
OuterBox clients have earned more than this many Page 1 Google rankings
2 million
Boxer Code principle: “Growth is ___”
Oxegyn
OuterBox’s trademarked framework for mapping a client’s search landscape
What is the B-SMART Method®?
Google’s AI summaries at the top of search results, rolled out across the US in May 2024
AI Overviews
In CPM, the M stands for this Latin word
Mille
It’s the only country in the world whose national flag isn’t a rectangle
Nepal
Before it became the hashtag, the # symbol’s official name was this
Octothorpe