These are the essential components of a design solution.
What are Strategy, Concept, Design, Production and Execution?
100
Design objectives summarize these.
What is the key message?
100
This communicates a brand or design personality.
What is voice?
100
According to the text, this is the first step in solving a design problem.
What is understand the problem?
100
This is the next step when you are working on a paid job for a client.
What is production?
200
Ad agency professionals determine the strategy for each assignment using this.
What is a design brief?
200
These six questions help to determine design objectives.
What is the purpose of the design?
Who is the audience?
What message needs to be communicated?
What is the competition in the marketplace?
What is the context?
What response is desired from the audience?
200
These five things are acceptable design purposes.
What are to inform, persuade, promote, mark, or identify?
200
This is second step in solving a design problem, according to the text.
What is gather the information?
200
A design solution must be prepared in this form.
What are digital files?
300
We call this the master plan.
What is strategy?
300
What is the primary and secondary message?
These two levels of meaning are found in the intended message.
300
Going to the movies, a museum, or looking at award winning design magazines are examples of this suggestion for ideation.
What is get some visual stimulation?
300
What is a rough?
This is an expanded thumbnail that is larger and more refined.
300
This refers to the level of skill, proficiency, adeptness, and/or dexterity of the execution.
What is craftmanship?
400
A typical design brief answers these questions.
What are the message, to whom we are speaking (audience or target market), how do we want to be perceived, what are the executional guidelines or budget constraints?
400
What is how and when a design will be seen?
This is the meaning of design context.
400
These are the four basic types of visual elements available to designers.
What are type, photographs, illustrations and graphics (borders, arrows, charts, graphs)?
400
What is a comp?
This looks like a printed or finished piece.
400
This is an assessment, an evaluation of your solution.
What is a critique?
500
What are the stated objectives?
Design solutions are relevant to these.
500
What is getting the audience to react?
You know that have made a connection with the audience when this happens.
500
Designing demands conceptualization and visualization, and very importantly this...
What is integration of the concept and visual elements?
500
This is a facsimile of a three-dimensional design piece.
What is a mock-up or dummy?
500
This color mode is used in printing your final design.