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A projection of emphasized structure or weight
What is texture
The name given to the material that the design is printed onto. This could be any material such as carton, board, polypropylene, metalised film, etc.
What is a substrate
The visual arrangement of design elements in a way that signifies importance.
What is visual hierarchy
A substance which is decomposed by bacteria and other living organisms therefore avoids pollution and is eco friendly.
What is biodegradable
A name, design and symbol which identifies a company or product.
What is branding
A redrawn version of a thumbnail sketch, closely resembling the final layout
What is a rough
What defines the blank space/edge between the printing image and the page to allow for some movement and design inconsistencies?
A standardized system of colors for printing. Every shade is numbered, making it much easier for people to reference and identify exact shades of color.
What is Pantone (PMS)
The term for something that biodegrades in a home or industrial composting environment naturally without leaving toxic residues or visual remnants.
What is compostable
*All compostable materials are biodegradable, but not all biodegradable materials are compostable
A consumer who is likely to buy from the business
What is the target audience
The overall layout guidelines relating to such information as type style, type size, line width, color use, and page organization.
Lines located on the corners of your sheet project so the printer is aware of where to trim the paper.
What are crop marks
A raised lettering or design on a form of packaging, made by pressure dies, printing press or rollers.
What is embossing
Packages that can be collected, separated, and recovered from the waste stream. Can be returned to use as raw materials or products.
What is recyclable
The face or spokesperson of a brand.
What is a brand ambassador or an influencer
Mathematical concept that describes a graphic according to geometric characteristics
What are vectors
A plan to layout and cut lines of a packaging. The marks where to print and fold and it’s a guide for printers to understand the product’s shape.
What is a dieline
A common method that uses a rubber blanket to transfer ink from a plate to the printing surface. It's often used for large-scale projects, like magazines and newspapers.
What is Offset Printing
Packaging that is refilled or used again for its original purpose.
What is reusable
The ability of a brand’s customers to identify the brand in a crowded market, and their level of familiarity with the brand’s unique buying proposition.
What is brand awareness
How you arrange and place design elements on a page. The spaces between the design, the arrangement, and the ways in which the designs interact or crossover with other elements.
What is composition
Any of a number of ways of testing artwork and/or structure before final plates or tooling is made.
What is proofing
The positioning of one process onto another. This can affect how the printed sheet looks if the colors do not line up correctly.
What is registration
Where does sustainability begin in package design?
What is in the design
What does SKU stand for?
What is a A Stock Keeping Unit
A SKU is a unique identifier assigned to each product and its corresponding packaging variant. It helps retailers track inventory and manage stock levels more efficiently.