Meta Basics
What are the three levels of a Meta campaign structure?
Campaign → Ad Set → Ad
Which stage of the funnel focuses on reaching new users?
Awareness
What is the name of the period when Meta is learning who is most likely to complete the desired action?
Learning Phase
What does CTR stand for?
Click-Through Rate
Which Meta tool allows you to build and preview ads before they go live?
Creative Hub
Which funnel stage is primarily focused on conversions and acquisitions?
Lower Funnel / Conversion
True or False: Frequently making significant edits to a campaign can restart the Learning Phase.
True
Which metric shows how often the same person sees an ad?
Frequency
Which Meta tool allows advertisers to manage ad accounts, Pages, and permissions in one place?
Business Manager
Which funnel stage is best suited for educating potential customers who may not be ready to convert yet?
Consideration
Approximately how many conversions are recommended for a campaign to exit the Learning Phase?
Around 50 conversions.
What audience type is created from existing customer or website visitor data?
Custom Audience
What is Opportunity Score designed to evaluate?
How closely a campaign follows Meta best practices.
At which level do you define your audience targeting?
Ad set
Which is more important for optimization: giving the algorithm enough data or making daily manual changes?
Giving the algorithm enough data.
What audience type helps find people similar to your existing customers?
Lookalike Audience