Waiting Room
Interactive feature that Katie Merz launched at the upfront
What are color games?
What section of the Exam Room are we re-designing?
Health Topics
What is the ad frequency in the back office
it depends on the ad length (trick question)
What famous NY bridge is based on the Roebling Bridge
Brookly Bridge
Name one of the data elements used in content IQ
Claims, condition frequency, payer, demographic information,seasonal spikes, procedure patterns
The length of preferred ads
What are :30:60:90?
What will the Exam Room transformation help - for Practices
One touch Access to saved items
Most relevant content first
Procedure video growth
How do practices use HCP Back Office
Practice Communication tool
What is the best ice cream in the Nation
Graeters
Down to the office or practice level
The ideal sponsor to PatientPoint content ratio
What is 65/35?
What is the intended benefit for Advertisers with the Exam Room changes
MORE ENGAGEMENT- sponsored topics easier to reach
What ads are best in the back office- name 1
MOA, Savings and Support, Efficacy
What famous Consumer Good Company has it's roots in Cincinnati
P&G
Who are we serving first by producing intelligent content?
The patients and their families
The first three categories for Big Voices, Big Screen
What is colon cancer, breast, and MASH?
What is the potential time for ad exposure in the Exam Room
up to 24 minutes with and without HCP present
What is something many clients are asking for in HCP platforms
Next best engagement, Next best action
What highest grossing Film Director was born in Cincinnatti
Steven Spielberg
Who benefits from more precise, targeted content? Name at least one
Patients, caregivers, brands
What is the % recall in the waiting room for branded content
94%
What is our content consumption target (%)
40% up from 24%
Which Specialties is the back office in
PCP, Oncology, Derm, Rheum,
What original boy band 98 degrees member was born in Cincinnati
Nick Lachey
What is Content IQ backed by?
AI