Promotion Basics
What is promotion?
A) A dance move popular in the 1980s
B) The act of setting a product's price
C) The process of communicating with potential customers to influence their buying behavior
D) The process of shipping products overseas
C) The process of communicating with potential customers to influence their buying behavior
Who creates the message in the communication process?
A) The sender
B) The channel
C) The receiver
D) The wizard behind the curtain
A) The sender
Which of these is one of the four common elements of the promotional mix?
A) Personal selling
B) Napping
C) Juggling
D) Time travel
A) Personal selling
What is any nonpersonal communication paid for by an identified sponsor called?
A) Skywriting poetry
B) Public relations
C) Advertising
D) Personal selling
C) Advertising
What are the words designed to grab attention so viewers will read the rest of the ad called?
A) Signature
B) Copy
C) Battle cry
D) Headline
D) Headline
What type of promotion focuses on promoting the company rather than a specific product?
A) Transit promotion
B) Interpretive dance promotion
C) Institutional promotion
D) Product promotion
C) Institutional promotion
What is the process of turning an idea into symbols that can be communicated called?
A) Teleporting
B) Feedback
C) Decoding
D) Encoding
D) Encoding
What is the store exterior that reflects the image of a business called?
A) Signature
B) Storefront
C) Bouncy castle
D) Marquee
B) Storefront
What is a statement summarizing the features and benefits of a product and how it's better than the competition called?
A) Creative plan
B) Unique selling proposition (USP)
C) Secret handshake
D) Metrics
B) Unique selling proposition (USP)
What is the ad text that provides information and sells the product called?
A) Headline
B) A riddle
C) Layout
D) Copy
D) Copy
What term describes using logic to change a belief or get someone to take an action?
A) Feedback
B) Telepathy
C) Persuasion
D) Decoding
C) Persuasion
What is the path a message travels through called?
A) The channel
B) The feedback
C) The wormhole
D) The receiver
A) The channel
What is an overhanging structure containing a sign at the entrance of a store called?
A) Marquee
B) Trampoline
C) Layout
D) Storefront
A) Marquee
What are standards of measurement used to track and evaluate promotion activities called?
A) Layout
B) Magic numbers
C) Metrics
D) Copy
C) Metrics
What identifies the person or company paying for the ad, usually including the company name and logo?
A) Signature
B) A secret code
C) Headline
D) White space
A) Signature
Promotion is one of which four things in marketing?
A) Product, place, price, promotion
B) People, product, price, place
C) Plan, price, profit, promotion
D) Popcorn, product, price, promotion
A) Product, place, price, promotion
What is Goku's first name (real name)?
Kakarot
DAILY DOUBLE
What is applying communication skills to promote goodwill between a business and the public called?
A) Mind control
B) Advertising
C) Personal selling
D) Public relations (PR)
D) Public relations (PR)
WHat is the name of Goku's flying cloud?
Nimbus
Double Jeopardy
What is the arrangement of the headline, copy, and art on a page called?
A) Metrics
B) Typography
C) Feng shui
D) Layout
D) Layout
What type of message repeats information already given so the audience keeps it in mind?
A) A message that reminds
B) A message that informs
C) A message that persuades
D) A message that hypnotizes
A) A message that reminds
What is the receiver's response to the sender that concludes the communication process called?
A) Feedback
B) Channel
C) The silent treatment
D) Decoding
A) Feedback
What is any direct contact between a salesperson and a customer called?
A) Sales promotion
B) Personal selling
C) Advertising
D) Telepathic bonding
B) Personal selling
According to the steps for creating an advertising campaign, what should be established BEFORE selecting the media?
A) The mascot's astrological sign
B) The signature
C) The budget
D) The layout
C) The budget
What four-step acronym represents Attention, Interest, Desire, and Action?
A) YOLO
B) USP
C) AIDA
D) IMC
AIDA