PROPAGANDA 1
"Your Country needs you to protect its democracy", said the politician. Have positive meanings for individual subjects
What is Glittering Generalities? Sparkles and draws attention like the word "democracy", "Country". The phrase means something different to individuals.
"My grandmother loved fresh squeezed orange juice. Raised and living in a rural area makes my heart beat for fresh squeezed orange juice."
What is Plain Folks? Only average people do this or likes this.
"For .50 cents a day, you can feed a hungry child or pet. Families need your financial support to help their baby or child during their cancer treatment."
What is Emotional Loaded Words? This ad tugs at your hear strings or emotions
"I am a very famous football player. I rock these shoes on game day." "Be like Mike"
What is Testimonial?
"I wanted a promotion. I bought this Purse and I got a promotion on my job. Dooney & Burke will get you noticed and promoted"
What is Glittering Generalities?
Nike and Michael Jordan says, "Just Do It"
What is Name Calling? Famous shoe and athlete buys or produces this brand. Therefore only the best or bright people uses this brand.
"Drinking milk makes your bones healthy and strong. Milk also adds height by growing your bones. Ja'Morant (6'4) loves milk."
What is Faulty Logic? just because Ja Morant is 6'4 has nothing to do with his love for Milk. His genes guaranteed his height not milk
"Have a car/house that makes you proud." "Get the biggest and best for your money."
What is Glittering Generalities?
"Join the younger generation and drink coffee."
What is Bandwagon?
"I bought these new pair of Oofos sandles. People began to notice my shoes and asking question. Oofos improved my style."
What is Transfer?
"Everybody's doing it. Mom all of my friends are allowed to stay out past midnight!"
What is Bandwagon? Everybody is doing it and you should too.
"Cars break down during the worst possible time especially when money is "tight". Financially most people cannot afford to get their car repaired. You should get this Insurance because it guarantees no out-of-pocket expense."
What is Appeal To Fear? it states that without this item something bad is going to happen
"Chocolate Cake just like grandma' use to make."
What is Plain Folks?
"All 2009 and older babies are crazy and have no sense."
What is Faulty Logic?
"You can change your appearance by becoming younger again once you loose those unwanted pounds. Loose weight and you will be meet the man/woman of your dreams."
What is Emotional Appeal?
"This famous Talk Show hostess swears by this former U.S. President!!! She says that, "Obama made America great!"
What is Testimonial? Famous people support this without dropping names.
"Only smart people vote this way! People with resources usually understands how this American society works. Only dumb people vote this way because they are too illiterate to understand how our country works."
What is Card Stacking? Listing only negative or positive facts. Only tell one side of the story.
"Don't be bullied into paying for extra insurance."
What is Appeal to fear?
"Ja'Morant wears Reebok!"
What is name calling?
"Parents need to take cell phones from their children because cell phones are ruining the children lives."
What is over simplification?
"The Statue of Liberty symbolizes the Starbucks Company. Wrigley's Gum...Clean and refreshes your breath."
What is Transfers? It gets viewer to transfer feelings about one thing to another. Unrelated
"Poor people are ruining our country. All poor citizens should leave our country because they are all criminals."
What is Over Simplification. It doesn't matter if it is true or false. It is offered as the only reason.
"It is always the husband's fault. Men cannot do anything right!"
What is Transfer?
"My husband is a supervisor. Supervisors are smart, intelligent, and energetic. Supervisors think on their feet and can outwit anybody. Only intelligent women marry supervisors."
What is Card Stacking?
"Information that get the listener or viewer to do something."
What is Propaganda?