Types of Persuasion
This type of persuasion uses emotions to influence people's decisions. (Logos, Ethos, Pathos)
Pathos
A store says 'Only 2 left in stock!' to encourage customers to buy quickly. (Social Proof, Scarcity, Authority)
Scarcity
What is the main reason businesses use persuasion in advertising? (Entertain employees, influence customers to buy products, reproduce production costs)
Influence customers to buy products
This type of persuasion uses facts, evidence, and logical reasoning. (Ethos, Logos, Pathos)
Logos
A business gives away free samples hoping customers will buy something in return. (Reciprocity, Scarcity, Liking)
Reciprocity
A toothpaste advertisement says its product is recommended by dentists. What persuasion technique is being used? (Authority, Reciprocity, Scarcity)
Authority
This type of persuasion uses credibility and trust to convince people. (Ethos, Logos, Pathos)
An advertisement says thousands of customers already love its product. (Authority, Reciprocity, Social Proof)
Social Proof
Companies use information about customers' interests and preferences to create what type of advertisements? (Random advertisements, traditional advertisements, personalized advertisements)
Personalized advertisements