Philips & Matsushita Background
Matsushita: Internationalization
Matsushita's Organizational Foundation: Divisional Structure
Philips Tech Competence and Expansion
Philips Organizational Development and Reorganization
100
By 1900 Philips was the third largest producer of what in Europe?
light-bulb
100
What device propelled Matsushita into first place in the consumer electronics industry in the 1980s?
VCR
100
Matsushita earned this nickname for being quick to market fewer innovations...
Manishita or copycat
100
Philips entered into an agreement with which company, giving the right to use each other's patents?
General Electric
100
What functions were given prominence in Philips joint leadership style?
Commercial and technical functions with financial in some locations
200
What did Konosuke Matsushita (KM) produce in his home?
Double-ended sockets
200
what did Matsushita do to boost offshore production?
Yamashita's "Operation Localization"
200
which strategy spurred each business at Matsushita's to drive growth by developing new products?
A Divisional Structure - adopted by Matsushita in 1933
200
Philips became an industry leader in research, creating which two types of labs?
Physics and chemistry
200
Post-war, how did Philips address country-specific requirements?
By building National Organizations (NOs)
300
What did KM call his company creed that was the basis of the cultural and spiritual training?
Seven Spirits of Matsushita
300
Which president established the Panasonic Digital Concepts Center in California to develop technology and innovation offshore?
Morishita
300
Which department was intentionally underfunded, forcing it to compete for funding from the divisions?
Central Research Lab (CRL)
300
This product gave Philips financial strength to compete against its competitors and was developed in one of their labs?
Tungsten metal filament bulb
300
A policy paper that outlined the disadvantages of Philips matrix organisation in 1971, highlighted the relationship between the PDs and the NOs.
Yellow Booklet
400
When post-war growth slowed and product line expansion and distribution system no longer insured growth, what kind of markets did the company pursue?
Export Markets
400
What was the name of Nakamura's plan to build a super manufacturing company on three foundations: a strong tech based components business, a flexible and responsive manufacturing capability, and customer-oriented solutions-based businesses.
Nakamura's Value Creation 21 (VC 21)- his first three-year plan.
400
How many divisions did Matsushita have and what was KM's policy to replace a manager?
36; if operating profit fell below 4% of sales
400
Where and why did Philips move its headquarter?
Relocated to Amsterdam to cut costs and increase efficiency, reduced corporate employees from 4000 to 300
400
What were Van Dr Klugt's core business divisions?
Components, lighting, consumer electronics, and telecommunications & data systems.
500
The first step that Philips & Matsushita executed for expansion?
Philips focused on single product and hired an export manager. Matsushita produced multiple products and focused on domestic sales.
500
President Ohtsubo changed the company name to what in order to grow overseas revenue? What was its global rank?
Panasonic, 78
500
Why was Matsushita's corporate division compared with the commercial bank?
The corporate division charged interest on divisional borrowing and provided interest on the excess deposit
500
What did Kleisterlee focus and acquire?
Companies in the high-growth medical and lighting segments
500
How did Philips change its marketing and distribution? How did they penetrate markets in developing countries?
Distributed through retail giants, minimizing company retail stores. They targeted rural areas with low end- products.
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