This iconic Mercedes-Benz symbol represents the company's ambition to dominate transportation on land, sea, and air.
What is the Three-Pointed Star?
This luxury automaker has spent decades marketing itself as "The Ultimate Driving Machine."
What is BMW?
This sales campaign formerly known as Dream Days went live on June 2nd.
What is Welcome Home?
Complete this famous Mercedes-Benz brand promise: "The Best or _____."
What is Nothing?
The phrase "Progress Through Technology," belongs to this German automaker.
What is Audi?
This conquesting audience consists of potential defectors from Volvo, Cadillac, Land Rover, Porsche, Jaguar, or Genesis.
What is "The Unexpected"?
This life-saving safety feature was first introduced by Mercedes in production vehicles in the early 1980s and is now found in virtually every car on the road.
What is an airbag?
This luxury brand launched in the United States in 1989 with a campaign centered on perfection, including a famous commercial featuring champagne glasses balanced on a moving vehicle.
What is Lexus?
These two dates for planning PI24 have appeared on so many calendars, emails, and PowerPoint slides that everyone in this room should know them by heart.
What are October 6th and 7th?