The day-to-day activities that take place in a business
(Used by first-level managers)
Operational Plans
Define S.W.O.T
Strengths Weaknesses Oppurtunities Threats
Pursues an increase in size and the expansion of current operations.
Growth Strategy
Businesses using the Internet to gain competitive advantage is called...
A short-term plans that runs 1-2 years (Used by middle managers)
Tactical Plans
Anybody ranging from workers to customers that are associated with the company can be considered a...
Stakeholder
Finds out what other people and organizations are doing well, and plans how to incorporate these ideas into one’s own operations.
Benchmarking
Starbucks using what strategy to grow their business?
Diversification
A long term plan that runs around 5-10 years
(Used by high-level managers)
Strategic Plans
Increase in demand for healthy food is an example of...
Oppurtunity
Acquiring companies that operate in different areas of the production process (supply chain) in the same industry
Vertical integration
Customizes products and advertising to fit the local needs of different countries or regions
Multi-domestic
What is a Mission Statement?
Describes what a company wants to do NOW.
Negative trends in the fast food market in developed countries is saturated is an example of a...
Threat
Acquiring competing companies that operate in the same industry
Horizontal Integration
Chipotle selling larger portions and having different menu items than Taco Bell is an example of...
Differientation
What is a Vision Statement?
A sentence (or two) that states the company’s destination it hopes to reach in the FUTURE.
What does P.E.S.T.L.E stand for?
Political Econimical Social Technological Legal Environmental
Ford teaming up with Mazda to form the AutoAlliance International is an example of...
Joint ventures
Companies like Ikea, Payless and Flair Airlines all use what strategy?
Cost leadership strategy