PLUS 1
This is the task everyone can expect at the start of every month.
What is unresponsive outreach? Also: What is net new outreach?
This is where we can find all collected documentation and materials about PMC.
What is SharePoint?
marriottonline.sharepoint.com/sites/MDSPLUSMEDIA
This is where Koddi keeps its helpful documentation/articles in PLUS.
What is the Need Help button?
Bonus Question: Using the Need Help section to find your answer - What Region(s) [Target Audience] can see PLUS Social Ads?
Once a Social Ad is clicked, the user is directed to this page.
What is the hotel’s rate list menu page.
*Keeping consumers focused on your hotel throughout the buying funnel.
Using mgscloud.marriott.com/ ...
What is the Annual cost of Digital Management?
What is $1,875 / month.
(How did you find the answer?)
These channels are not commissionable.
* Paid Search
* Sponsored Listings
* Social
This is the first thing we do for every Salesforce case that isn't no reply/delete.
What is associate it with the correct MARSHA and project?
This is where clients can find Expedia TravelAds copy guidelines.
What is the Edit Ad section?
Where can you find Opportunity Recommendations
1. Future Months (PLUS DMP section)
2. Koddi Reports
3. 2024 PLUS Budget Recommendations sheet
Explain the differences between "Focus on Conversion" and "Increase Awareness" PLUS Strategies
[Discussion]
Focus on Conversion: This room night goal will focus your budget on the highest converting channels to maximize returns
Increase Awareness: This room night goal maximizes budget and production across ALL the available tactics and channels in the PLUS platform
Bonus Question: How does the PLUS Goal affect Campaign Automation?
This is the formula for AGRE?
Variables:
Gross Revenue = Gross Revenue earned through booking
Total Expenses = PLUS Media Cost (ie PLUS Spend) + Commission Cost
Formula: (Gross Revenue - Total Expenses) / Total Expenses
Bonus Question: Someone asks "What is the goal/target for AGRE", how do you respond?
What is 'Hotel opportunity'? How are these figures provided?
[Discussion]
This is the average amount of time we should prep for a single MARSHA call.
What is 30 minutes?
Bonus Question: A call is Missed, Rescheduled, or Cancelled - What is the next action item(s) I need to complete?
The' Am I Competitive?' module displays what information?
The aggregate of the top 20% highest spenders within the market.
Note: Data displayed in this section is not specific to Marriott hotels
How would you position Sponsored Listings? What is the Value?
[Discussion] This person isn't searching for the Brand. Destination Based - Target New Customers
* Engage shoppers early in the travel planning stage
* Rich Ad Formats: Images/Pricing/Reviews
* Diversify your Direct Funnel Channel Mix
This is what we should include in our April, July, October, and January meetings.
What is Quarterly performance?
This is the first thing we do if we suspect or become aware of a project cancellation risk.
What is notify Adam, notify Adam, notify Adam?
What is the difference between Managed or Franchised Hotels?
Franchised hotels are managed by a third-party and pay fees to use the Marriott brand and Marriott Systems.
Managed hotels day-to-day operations are managed directly by Marriott. [Direct control]
Bonus Question: How do you know if a hotel is Managed or Franchised?
A customer says: "Why didn't I spend all of my budget?" How do you respond?
[Discussion]
What are a few Key benefits of Driving Direct?
[Discussion]
* Owner Value Proposition [low-cost]
* Competitive Moat [mitigates risk posed by changing competitive environments]
* Marriott's Global Distribution Strategy
* Member Loyalty / Loyalty Programs / Point Earnings
* Channel Acquisition Costs [AGRE]
* Improving Budget Diversification in PLUS
This is why a lower ADR does not automatically mean rate parity issues.
What are the stay dates of the bookings?
Was there a BonVoy/Point Redemption?
What are the differences in rates for certain nights?
Did we scrub for Rate Parity to confirm? What do we do if Rate Parity is discovered?
These two channels make up Sponsored Listings.
What are Google Property Promotion Ads and TripAdvisor Sponsored Placements?
Bonus Question: Which one of these channels displays the property/ad within destination level searches?
What is the difference between Direct and Total performance?
Direct: The activity that results when someone clicks directly on your ad and books your hotel. [7 day last click attribution]
Total: The cross-sell activity that results when someone clicks on an ad for another hotel but books at your hotel. [7 day last click attribution]
What is TBMP? How would you explain it to a customer?
[Discussion]
TBMP is mandatory for all Marriott hotels - it's designed to help Marriott become more competitive in shifting share from the OTAs while driving more profitable room nights at the touch points where consumers make consideration/purchasing decisions (Direct).
In PLUS, hotels layer individual hotel funds on top of corporate efforts, so you can improve your hotel performance online.
In PLUS, hotel bids "PLUS-Up" Corporate bids for your specific hotel, in turn your ad placements improve for higher visibility by potential customers.
Hotels are charged 8% on completed stays that result from a click. This charge only applies to commissionable rates, as some rates are not commissionable.
How does a client opt-in to receive e-Reports and/or daily funding alerts from Koddi?
PLUS > My account Settings > Manage Profile (update) > Click opt in boxes > Save changes