Professor Peter Lore
Manager, Corporate Practice at Golin, who spoke about nuggets.
Who is Jack Taylor?
She is the author of both The Art & Craft of PR and the Smart PR Book
Who is Sandra Stahl?
An analysis that looks at Strengths, Weaknesses, Opportunities, and Threats
What is a SWOT Analysis?
Bushwick, Brooklyn, since 2017
What neighborhood does Peter live in?
Corporate Vice President at New York Life Insurance Company who spoke about Marketing analytics & measurement
Who is Veronica Mingrone?
Perfection is overrated
What is the title of Chapter 10 of the textbook?
UVM (Unique Visitors per Month)
What is the three-letter standard metric for how many people read a particular outlet?
Corporate Intern at Golin, beginning in June 2015
What was Peter's first job?
Trust & Reputation Communications Lead at Amazon who presented "Our world in crisis: navigating today’s societal issues" (Virtual)
Who is Sara Autio?
Here's the brand challenge: A pharmaceutical company wants to reach a diverse audience aged 45+ about the importance of knowing their risks of developing heart disease.
What is Exercise 6 from the Smart PR Book? (first assigned for homework on March 5th)
Any person, group, or organization that has a vested interest in a project, business, or action, and can either affect or be affected by its outcome.
What is a stakeholder?
PR Branding Campaigns, Internal Corporate Branding, Branding Influentials
Director, Corporate Affairs Digital at Golin who presented on LinkedIn and Executive visibility on social
Who is Casey Mintz?
The agency that puts out the Trust Barometer and is the world's largest PR agency.
What is Edelman?
Paid, Earned, Shared, Owned (media)
What does the four-letter acronym PESO stand for?
A work trip for Infoblox to San Francisco, immediately followed by a cruise to Mexico and Belize, followed by City College Spring Break.
Why did we have three weeks off in the middle of the semester?
SVP - Integrated Media Solutions who presented on DAZN's media strategy
Who is Sean O'Sullivan?
The healthcare-focused for-profit education company formerly known as Adtalem, and before that DeVry
What is Covista?
The strategic communication process that builds mutually beneficial relationships between organizations and their publics to manage reputation and foster trust.
What is public relations?