Media influence
Intense publicity or excitement surrounding a person, product, event, or idea, sometimes greater than its actual importance or quality would justify.
HYPE
To publicly support, recommend, or argue in favour of a particular idea, policy, cause, or group
to ADVOCATE
A short, written message used mainly for internal communication within an organisation, business, or government agency
MEMO
A __________ is a strategic planning tool used to evaluate an organisation, project, or business decision by identifying its Strengths, Weaknesses, Opportunities, and Threats
SWOT analysis
To _____ information refers to the presentation of information in such a way to influence how people interpret an event, decision, or situation.
SPIN
A person whose views, statements, or actions can influence the opinions and attitudes of other people
OPINION MAKER
The combination of marketing elements that an organisation uses to promote and sell its products or services to a target market
MARKETING MIX
A specific group of people that an organisation, company, or campaign aims to reach with its message, product, or service
TARGET AUDIENCE
A selected group of individuals, items, or observations taken from a larger population for the purpose of research or analysis
SAMPLE
An organisation that operates independently of government and typically works to address social, humanitarian, environmental, educational, or other public-interest issues
NGO (NON-GOVERNMENTAL ORGANIZATION)
A person officially authorised to communicate information and express the views of an organisation, company, or individual
SPOKESPERSON
A research method used to collect information from a group of people, usually through questionnaires or structured interviews
SURVEY
An official written or recorded statement issued by an organisation to members of the news media to announce newsworthy information, events, achievements, or updates
PRESS RELEASE
A company whose shares may be offered to the public and, in many cases, traded on a stock exchange
PUBLIC COMPANY
The activity of writing persuasive or informative text intended to promote a product, service, organisation, or idea, or to encourage a particular response from the audience.
COPYWRITING
The professional activity of managing an organisation's relationships with government bodies, policymakers, political institutions, and other groups involved in public policy
PUBLIC AFFAIRS
A small group of selected participants who discuss a particular topic, product, service, or idea under the guidance of a moderator
FOCUS GROUP
To formally request an individual or a group to research a particular subject and prepare a detailed study or document (usually to obtain expert advice, investigate a problem, or support important decisions).
COMMISSION A REPORT
A person's or organisation's legal responsibility for an act, omission, loss, or harm, which may result in an obligation to pay compensation or face another legal consequence.
LEGAL LIABILITY
A collection of information and communication materials prepared for journalists and other media professionals to help them report on an organisation, person, product, or event
PRESS KIT
Influential, ambitious, or powerful people who play an important role in shaping events, decisions, or developments (informal term)
MOVERS & SHAKERS
The process of preparing for, responding to, and recovering from an unexpected event that threatens an organization's operations, employees, public image, or reputation
CRISIS MANAGEMENT
Individuals, groups, or organisations that have an interest in, can influence, or may be affected by the activities and decisions of a company or organisation
STAKEHOLDERS
The responsibility of businesses to consider the social, environmental, and ethical effects of their activities
CSR (CORPORATE SOCIAL RESPONSIBILITY)
The specific groups of people or organisations that are particularly important to a PR programme because they can affect, or are affected by, an organisation's activities and objectives
KEY PUBLICS