Things to Remember
Press Release
What is one of the most frequently used instruments in public relations?
Brief and only up to 30 lines.
What is the maximum lines of a press release?
For immediate release or date to be released.
What is in the Timing in a press release?
Accurate, precise, simple & clear
What is the goal of a press release?
No more then one page.
What is the length of a press release?
Name, email & phone.
What is included in the Contact for a press release?
Upcoming events or notify public of completion of an event.
What are some reasons to announce a press release?
Send as an annex to the press release.
What is a way to send additional information for a press release?
Big, centered text & possible photo.
What is in the Headline of a press release?
Timing, contact, headline & body.
What are the components of a press release?
Use inverted pyramid.
What is the structure of the body in a press release organized?
Who, what, where, why, when & how.
What are the six questions to be included in the body of a press release?