Basics of a Press Release
The most basic used instrument in public relations
What is press release?
You keep this in the back of your mind when writing
What is an end goal?
Do not publish during this time
What is on the hour mark?
The secret to a good press release
What is interesting information or news?
First information piece needed on press release
What is a dateline/timestamp/release date?
Do this after your press release is in the media
What is share specific stories?
The standard used for writing a press release
What is journalistic standard?
The media sees this first on a press release
What is a headline?
Another form of communication besides email to journalists
What is mail or non-digital form?
The maximum amount of lines allowed
What is 30 lines?
The five W's of the body piece
What is who, what, where, when, why?
T/F
Work should be submitted at your own pace and not quickly
What is false?
Additional information sent to media is done by this
What is an annex?
Send this with each press release
What is a personal note?
Press release should be written like this for the public
What is clear and concise?