GROWTH ENGINE
DoorDash is positioned as more than a delivery provider. It is this broader engine for merchant success.
What is a growth engine for merchants?
This digital storefront in the DoorDash app and website connects merchants with customers ready to order.
What is Marketplace?
Ads help merchants get seen; this tool helps them get chosen through discounts, free delivery, or another offer.
What are Promotions?
This suite helps merchants grow direct sales through their own channels using DoorDash technology.
What is DoorDash Commerce Platform, or DCP?
This growth lever turns one-time customers into regulars and makes revenue more predictable.
What is building customer loyalty?
This customer subscription offers $0 delivery and reduced service fees on eligible orders.
What is DashPass?
Sponsored Listings use this pricing model, meaning the merchant pays only when an ad leads to an order.
What is cost per acquisition, or CPA?
This white-label fulfillment product uses Dashers for orders placed on a merchant’s own channels—without a Marketplace listing.
What is Drive On-Demand?
Customers order through DoorDash in one model and through the merchant’s own channels in the other.
What are third-party Marketplace and first-party Commerce Platform?
Customers order through DoorDash, skip the delivery fee, and collect the order directly from the merchant.
What is Pickup?
In the Sponsored Listings auction, this formula determines expected value.
What is bid multiplied by relevancy score?
Name three of DCP’s four core capabilities: branded website, mobile ordering, marketing, and this retention tool.
What is loyalty?
Marketplace primarily drives this growth outcome, while DashPass primarily drives frequency and loyalty.
What is reach or new-customer acquisition?
Orders come through Marketplace, but the merchant fulfills them using its own in-house drivers.
What is Self-Delivery?
This merchant-funded program encourages repeat orders from a specific store and increases customer lifetime value.
What is Store Rewards?
The customer orders on the merchant’s website, and a Dasher completes delivery. This is the product being used.
What is Drive On-Demand?
A merchant wants more new customers, larger orders, and more repeat buyers. Name the three Growth Engine levers involved.
What are attract new customers, increase order and volume size, and build customer loyalty?
A merchant worries delivery will cannibalize dine-in. This discovery question uncovers the occasions they most want to protect.
What is: “Which dayparts or occasions are you most protective of?”
Merchant D bids $4 and has a relevancy score of 20. Its expected value—and the winning score—is this number.
What is 80?
Complete the positioning: Self-Delivery uses whose drivers to reach whose customers; Drive On-Demand uses whose Dashers to reach whose customers?
What is: Self-Delivery uses the merchant’s drivers to reach DoorDash customers; Drive On-Demand uses DoorDash Dashers to reach the merchant’s customers?