DISPLAY & PRE-ROLL
This product is pitched as building visibility and "sparking action at scale" through precise targeting and bold creative.
What is Display?
This umbrella term describes internet-delivered video across all devices, bypassing traditional TV.
What is OTT (Over-the-Top)?
Besides Spotify, the deck names this audio platform and this ad delivery network as places Streaming Audio runs
What are SoundCloud and AdsWizz?
WYJB
What is " B95.5 The 80s To Now"?
Adults 18-49
What is WFLY & WKLI?
Sell Pre-Roll on this outcome — driven by compelling visuals, sound, and targeted delivery at the moment before premium content plays.
What is brand recall?
This curated, brand-safe OTT content comes from top-tier publishers for premium audiences.
What is Premium OTT?
Streaming Audio expands reach to this kind of audience, listening at the gym, on the run, or in the car.
What is the “on the go” audience?
WKLI
What is "100.9/107.1 the Cat # 1 For New Country"?
Adults 25-54
What is WYJB?
Display and Pre-Roll Video play a crucial role in this stage of the sales funnel.
What is Consideration & Evaluation?
CTV ads run exclusively on this type of screen.
What is a TV (100% TV screens)?
136,100
What is the Audience size on WFLY 12+?
WAJZ
What is "Jamz 96.3 Hip Hop and Today's Hits"?
Adults 18-34
What is WAJZ?
Beyond addressable targeting, Display and Pre-Roll also support this kind of targeting based on search terms.
What is keyword targeting?
OTT, Premium OTT, and CTV all sit at this stage of the sales funnel.
What is Branding & Awareness?
59,000
What is the Audience size on WAJZ 12+?
WFLY
What is "FLY 92 Albany's #1 Hit Music Station"?
Adults 45+
What is WROW?
This is the impression minimum needed over 3 months to earn free creative for a Display campaign.
What is 100,000 (100K) impressions?
Streaming Sports campaigns use this type of ad that viewers cannot skip.
What is a non-skippable ad?
32,400
What is the Audience size on WROW 12+?
WINU
What is "Big Country 1049/97.9 Country's Biggest Legends"?
Adults 35-64
What is WINU?