Product items, Lines, and Brands
Michael Kors
Fashion Lines
Final jeopardy
100
What is a Brand?
A type of product manufactured by a particular company under a particular name
100
What is Michael Kors real name?
Karl Anderson Jr.
100
What was Michael Kors 3 fashion lines that we covered?
women's collection,lower priced collection, and men's collection
200
What is the single item that is the building block of any business?
Single item or Stock-Keeping Unit
200
How old was he when he first changed his name?
5 years old
200
Name 3 items that was in his first line?
dresses,blouses,shorts,purses,coats,heels
300
What do you need to make your own brand?
idea that appeals to the consumer
300
As a toddler he worked as a...?
model
300
what was the lowest price of his second line?
15 dollars
400
What is the second level of making a brand?
Creating a line
400
Who did Michael Kors brought to his apartment and advertise his creations?
Anna Wintor
400
_______ wore a Michael Kors dress for her first portrait?
Michelle Obama
500
What is the goal for creating a brand?
Add products that coordinate with the first prototype design to develop a brand and line of products that customers can readily identify
500
In 1978,where did he work which allowed him to design and merchandise his first collection?
French boutique Lothar's
500
Of the 3 Fashion lines which one is he most known for creating?
Women's collection
500
_____label has______throughout____.
Michael Kors 60 stores North America
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