Sports Products
SBJ
Promotion Concepts
Sponsorship
Pot Pourri
100
Introduction, Growth, Maturity, Decline
What is Product Life Cycle?
100
NBA's next target market.
What are Kids?
100
Strategy to have consumers ask retailers to offer product.
What is Pull strategy?
100
Two sponsorship objectives
What are direct & indirect?
100
Top athlete endorser 2012-13
Who is Tiger Woods?
200
Earliest Adopter
What is Innovator?
200
Company adidas lost 23% of market share to
What is Under Armour?
200
First step in promotional planning.
What is target market considerations?
200
Study of personality, values, attitudes, interests, and lifestyles.
What is pyschographics?
200
____ is a statement of value.
What is Price?
300
Awareness, Interest, Evaluation, Trial, Adoption, Confirmation
What is Product Adoption Pyramid?
300
Capped season tickets at 12,000 to allow more individuals to purchase tickets and expand audience.
Who are the Cleveland Cavaliers?
300
Interference with communications process.
What is Noise?
300
How Sponsorship differs from advertising
What is it's interactive?
300
Signage that allows for vibrant & pricey ad messages.
What are Dynamic Dasherboards?
400
The best way to examine positioning is with a __________
What is Perceptual Map?
400
MLB attendance typically follows a _____ curve.
What is Bell?
400
To Start an Ad Campaign, one should start with . . .
What are Ad Objectives?
400
Associating with property/event without paying sponsorship fee.
What is Ambush Marketing?
400
Team whose slogan is "Everything's better with Hockey."
What is Cedar Rapids Roughriders?
500
Allows one company to use the logo of another.
What is Licensing?
500
Team most concerned with NFL presence in Los Angeles.
What is the San Diego Chargers?
500
3 of 4 Promotion Mix elements
What is Advertising, Personal Sales, Promotion & Public Relations?
500
Objectives, Budget, Acquisition, & implementation/evaluation
What is Sponsorship Process?
500
A new to the world product is also known as . . .
What is a brand new innovation?
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