This company cut ties with Sparboe after a video of animal cruelty was released online.
What is McDonald's?
100
Three types of information an organization has to deal with are input, output and this.
What is throughput (transforming and changing info for use).
100
This is one of the differences between marketing and public relations.
What is long-term relationship building?
100
This is a barrier to internal communication.
What is Education?
100
These are strategy-specific communication tools that carry the message to key publics and stakeholders.
What are tactics?
200
Glencore CEO claimed that "women have a tendency to not be so ambitious in business because they have better things to do" in an interview with this paper.
What is "The Telegraph?"
200
This is not a random act of kindness.
What is corporate social responsibility?
200
David Gutting explained that this was one of the segmented categories for traditional PR and Marketing
What is promotions?
200
There are four types of these which determine channels of internal communication.
What are information flows?
200
These are specific, measurable statements of what needs to be accomplished to reach a goal.
What are objectives?
300
This PR firm is under investigation for violating Wikipedia policies.
What is Bell Pottinger?
300
Philip Lesly created this, suggesting how organizations apply community relations activities called.
What is the "Handbook of Public Relations?"
300
Missouri Baptist University focused on a rebranding campaign to be more well-known for this.
What is academics?
300
Organizational behavior must start here.
What is at the top?
300
The best formulated objectives express results as these.
What are measurable outcomes?
400
This school offered swift communications after a recent shooting.
What is Virginia Tech?
400
This is a way in which a company could become a good corporate citizen.
What is corporate social responsibility (CSR)?
400
This was the goal of the Haagen-Dazs Honey Bee campaign.
What is "to reignite consumer passion about its all natural ice cream."
400
This is the process by which organizations create and shape events.
What is organizational communications?
400
This is the single greatest barrier to creative planning.
What is fear?
500
CBC High School received several negative comments on Facebook after publicity about this was released.
What is their drug testing policy?
500
Some public relations practitioners are divided as to whether this person should ever serve as a company spokesperson.
Who is the CEO?
500
This is the blessing and curse of social media.
What is "every stakeholder having a voice."
500
When people perceive the goals of the organization as compatible with this, they are then identifying with the organization.