Defining Promotion
This marketing function communicates information to achieve a desired outcome and encourages customers to buy or form views and opinions.
What is promotion?
Promotion can communicate information about these four things: goods, services, images, and what else?
What are ideas?
A new product is ready to launch. Customers need to learn what it does, how it benefits them, where to buy it, and its price. What marketing function communicates that information?
What is promotion?
Promotion is part of this broader business activity. It works alongside other marketing functions to help achieve marketing goals.
What is marketing?