promotion mix elements
This promotion mix element is paid one-way mass communication from an identified sponsor
what is advertising?
The person or organization that starts the communication process
What is the source/sender?
Sports marketers must identify this before creating promotions
what is the target market?
This budgeting method sets spending based on what competitions spend
what is competitive parity?
This type of appeal gives factual intonation to help consumers make careful decisions
What is rational appeal?
The promotion tool involves direct interaction between the seller and customer to build relationships and make sales
what is personal selling?
The process of turning ideas into a message
what is encoding?
This strategy creates consumers demand so strong that stores are forced to stock the product
What is a pull strategy?
This budgeting method uses a standard percentage of past or forecasted sales
What is percentage of sales?
Interference during the communication process is called this
What is noise?
Discounted ticket prices for one game to increase attendance is an example of this promotion mix element
what is sales promotion?
The process where the audience interprets the message
what is decoding?
This strategy focuses on pushing products through intermediaries like stores and warehouses
What is push strategy?
This is the simplest and least systematic budgeting method
What is arbitrary allocation?
In the hierarchy of effects, this stage comes right after awareness
What is knowledge?
A team hosting free youth camps to improve its image in the community is using this promotion tool
what is public relaitons?
The term describes the audience’s response to the promotional message
what is feedback?
The three main goals of promotion are to inform, persuade, and this
What is remind?
This budgeting method identifies objectives, tasks, and costs before deciding the budget
What is the objective and task method?
This concept means coordinating all promotional tools to deliver one unified message
What is an integrated promotional mix?
When a company invest in an athlete, league, or event to support marketing goals, this promotion tool is being used
what is sponsorship?
This theory states that an endorser and product should have matching images for promotion to be effective
What is the match-up hypothesis?
In the hierarchy of effects, this stage happens when consumers develop the intention to buy
What is conviction?
This budgeting process is described as interactive and unscientific, based on maximizing available money
What is promotional budgeting?
yesterday (may 7)
When is Mr H’s birthday