uses vague words that emotionally appeal to the audience
What is glittering generality?
100
shows parts of the earth on a flat surface
What is a map?
100
Lists that are numbered
What are numbered lists?
100
"I was born in a small town and know what it is like to work hard to make a living."
What is plain folks?
200
written in an effort to get the reader to be for or against something; usually a one-sided argument; appeals to the emotions
What is propaganda?
200
using derrogatory language or words with a negative connotation
What is name-calling?
200
gives the main idea of a passage
What is a heading?
200
shows something in great detail
What is a diagram?
200
"Just like honest Abe Lincoln, our company will handle your finances honestly!"
What is transfer?
300
an appeal to follow the crowd
What is bandwagon?
300
uses symbols that people value to present a message/product that is unrelated to those symbols
or uses symbols that people do not like with things to make them look bad
What is transfer?
300
size, color, and font
What is print style?
300
shows events at different times in history
What is a timeline?
300
"Vote for a BETTER AMERICA! Vote for CHANGE!"
What is glittering generality?
400
uses ordinary language to appeal to "regular" people
What is plain folks?
400
uses quotes or endorsements from a famous or well-known person
What is testimonial?
400
presents useful visual information
What is graphics?
400
organizes information using Roman numerals, letters, and numbers
What is an outline?
400
"Coca-Cola tastes better than Pepsi."
What is name-calling?
500
tells only the positive things and omits the negative
What is card stacking?
500
Pepsi. The choice of a new generation...are you in?
What is bandwagon?
500
shows information in columns or rows
What are charts or tables?
500
lists items using a "dot" before the item
What is a bulleted list?
500
I. The Negatives about Private Schools
A. School uniforms
1. cost
2. loss of freedom
B. Tuition
1. paying taxes for nothing
2. takes away from savings