Basics and Intro
Writing for the eyes and ears
Fundamentals/ Flesch/ Inverted Pyramid
All about News Releases
Class Fun Facts
100
Public Relations professional should (....) and (...) better than their colleagues.
Write and speak
100
Writing for a ... differs dramatically from writing for a ...?
reader, listener
100
Flesch's seven suggestions for making writing more readable? (you can use your book)
1. Use contractions 2. Leave out the word "that" whenever possible 3. Use pronouns such as "I", "We", "they", and "you" 4. When referring back to a noun repeat the noun or use a pronoun.
100
About how many news releases does PR Newswire release a day?
About 1,500
100
Name three people from this class who aren't from the United States?
answers may vary
200
The pen is mightier than..?
The sword
200
Writing for the "..." is the most common trap of bad speeches
eye instead of the ear
200
Ideas must satisfy 4 criteria:
They must relate to the reader Must engage the readers attention They must concern the reader They must be in the reader's interest
200
What is the over riding purpose of a news release?
to influence a publication to write favorably about the material discussed.
200
Who wants to work for Red Bull?
Adam
300
The most frequent complaint of employers is that "public relation people ..... ....."
can't write
300
The speech and the speaker must have ... .... ... ... ....
point and a thesis
300
The draft helps you ... ... ... ... ... ... before you commit them to a written test.
organize ideas and plot their development
300
Whats the best way to to learn what constitutes news value?
scrutinize the daily press and broadcast news reports and see what they call news.
300
Who is a breakdancer?
Brenton
400
The ability to write ..., ..., and ... distinguishes the public relations professional from others in an organization.
easily, coherently, quickly
400
... is the all-important final touch for the public relations writer.
Editing
400
Simplify, Clarify: ..., ..., and "in" words should be avoided.
Shop talk, jargon
400
Name 5 of the 11 news release essentials listed
Answers may vary
400
What is Brother Sampson's first name?
What is Brett
500
Public relations professionals are expected to have mastery over ... ... ....
the written word
500
Give a clear description of what you think the most important differences between writing for the ear and the eye are.
Answer may vary
500
Give us a precise definition and explanation of the inverted pyramid and why its important!
the first tier or lead, of the story is the first one or two paragraphs, which include the most important facts. From there paragraphs are written in descending order of importance, with progressively less important facts presented as the article continues.
500
What is the preferred method of receiving news releases among journalists? Name 3 ways that you can make said news release stand out.
Email and Answers will vary
500
Name one person in this class who's major is not PR.
Answers may vary (ex. Keslee, Chris)
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