Wine
How often should La Marca 750's be displayed in Publix?
Always, 365 days per year
Tell us the correct number of times you should be visiting your Publix liquor store each month.
Every time you visit the grocery store.
How many weeks in advance should you begin pitching for an AD?
2 weeks
Name all Rombauer items currently available to sell in Publix.
Chard 750, 1.5, Cab, Pinot Noir, Sauv Blanc
Name all four authorized Soon Hari SKUs.
Apple Mango, Peach, Strawberry, Yogurt
Identify the 4 50ml Spirits Skus that are authorized in Publix.
E&J VS Brandy 50ML RumChata Original 50ML New Amsterdam 80 Proof Vodka 50ML Pink Whitney Pink Lemonade Vodka 50ML
Identify all Barefoot Mini and La Marca 187 Single non-POG skus.
Barefoot Mini Chard, Cab, Pinot Grigo, Moscato, White Zin. La Marca Prosecco Single 187 and La Marca Prosecco Rose 187
What is the current suggested TPR retail on Lucky One?
$18.49
What documents should you be using to pitch programming and where do you find them?
Trifolds, Green & Whites, Sales Sheets, Week Ahead, Sharepoint
When forecasting for Sentry, name the brand under which it is actually listed. It also appears as a line item under this brand in the AD.
Windfinder Cab
Give Camarena’s suggested TPR retail for Silver and Reposado.
Silver $19.99, Repo $20.99, up 34% YTD
Name all High Noon ADs in July and August, along with their pack sizes.
7/30 8 Pack, 8/13 12 Pack, 8/20 8 Pack
Name the two items featured for Publix premium demos in August and September
Clos Du Bois Buttery Chard and Whitehaven Sauv Blanc
Identify which High Noon and Lucky One SKUs are authorized for the liquor store cold box.
All Sku's, even ones not in the POG
Name the SoonHari ADs in July and August?
2 AD's 7/30 and 8/6
Does Publix FL sell more Black Box Tetras or 3L?
Black Box Tetras
State the display standards for High Noon.
Display High Noon Seltzer portfolio 365 days a year, with brand approved POS, near front entrance/high traffic areas. Displays should be 100% 8pks & 12pks, 70% Vodka, 30% Tequila. No Lucky One on a High Noon display.
Name all six standards of performance.
Distribution, Shelf, Cold Box, Visibility, Pricing, Gatekeeper Advocacy